Pawaka – Enam

Kicking of for TEFdoesSaoPaulo is this latest model ENAM by PAWAKA. Pawaka is Sanskrit word for “Fire”; and the code name of the designers grandfather in World War II. I can see the fire coming back in the frame shape, as well as Chantal here!

A forward and innovative interpretation has drawn from the designer’s inspiration in evolution, Native American philosophy, modernity, nature; and her constant source in her Indonesian heritage – the Dayak tribes of Borneo. The synergetic effect of combining Fa’s design aesthetic and acclaimed insight into pop culture, with the craftsmanship of the nest European artisans; is a true reaction of the past, present and future.

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Shooting: TEFdoesSAOPAOLO
Eyewear: PAWAKA
Model: Chantal Goldfinger of ByTheEyewear
Photographer: Ju Buosi

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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