XMIOF 2025 Xiamen
Asia’s Eyewear Powerhouse Returns
A new season of opportunity is on the horizon for independent eyewear brands looking east.
The China Xiamen International Optics Fair (XMIOF) is set to return from 20–22 November 2025, bringing the global eyewear community to one of Asia’s most influential optical trade shows.
Held at the Xiamen International Conference & Exhibition Center, the show is expected to host more than 40,000 professional visitors across a massive 60,000 square meter exhibition floor. This is where innovation meets opportunity, in the heart of Southeast China’s thriving eyewear corridor.
Connecting Brands to Asia’s Optical Market
Whether you’re an independent designer, established manufacturer, or distributor, XMIOF is an unmatched launchpad for brands seeking to break into or strengthen their presence in the Asian optical market.
With over 800 brands on display — including global giants like EssilorLuxottica, Safilo, Marcolin, De Rigo, and Kering Eyewear, alongside regional icons such as Bolon, Helen Keller, and PARIM — the fair attracts an exceptional cross-section of industry leaders.
And in true Asian hospitality, the organizers go the extra mile: buying visitors from outside mainland China (including Hong Kong, Macau, and Taiwan) are eligible for a free 5-star hotel stay, pending confirmation.
Why Xiamen, and Why Now?
Situated on the Southeast coast of China, Xiamen is more than just a scenic city. It’s a strategic eyewear manufacturing hub with direct links to Southeast Asia, Taiwan, and the Guangdong design belt. Many of Asia’s most advanced eyewear factories call this region home, producing premium frames for both global and independent labels.
XMIOF’s brand-focused approach sets it apart from many regional fairs. Exhibitors benefit from dedicated promotional support, influencer engagement, and a curated visitor experience that includes trend previews, fashion shows, optometric seminars, and even a lucky draw, creating an immersive atmosphere that blends business with inspiration.
A Gateway to the Future of Eyewear
At a time when the global eyewear market continues to shift toward the East, XMIOF stands as a critical touchpoint for brands ready to think globally and act locally. Whether you’re looking to establish distribution, explore OEM partnerships, or simply stay on top of market trends, XMIOF delivers the right stage.
About China Xiamen International Optics Fair
XMIOF 2026
Xiamen International Optics Fair
June 23-25, 2026
Xiamen Int. Conference & Exhibition Center
The China Xiamen International Optics Fair (XMIOF) is one of Asia’s most influential eyewear trade shows, offering a powerful platform for global brands to launch collections, expand networks, and connect with key buyers across the Asian market.
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Exhibitors
Visitors
XMIOF 2026 – Event Overview
The XMIOF 2026, Xiamen International Optical Fair, is an emerging optical trade show in China that is steadily building its position as a key platform for manufacturing, sourcing, and industry networking. Hosted in the coastal city of Xiamen, the event connects international buyers, independent brands, and OEM/ODM manufacturers in one of Asia’s most dynamic production regions.
As China continues to play a central role in global eyewear production, XMIOF offers a more focused and accessible alternative to the larger, more established shows like Shanghai and Wenzhou, while still delivering direct access to factories, suppliers, and new developments in optical manufacturing.
Why XMIOF Matters
What makes XMIOF particularly relevant is its positioning between large-scale industrial fairs and more curated optical events. The show leans strongly toward production capabilities, private label opportunities, and scalable eyewear solutions, making it especially interesting for distributors, retailers, and brands looking to develop or expand their own collections.
At the same time, the fair reflects the ongoing shift in China’s optical industry, where manufacturers are increasingly moving beyond pure production into design, branding, and innovation.
What to Expect at XMIOF 2026
The upcoming edition of XMIOF 2026 is expected to bring together a wide range of exhibitors, including frame manufacturers, component suppliers, lens producers, machinery specialists, and emerging eyewear brands.
Visitors can expect a strong focus on:
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OEM and ODM partnerships
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New material developments and production techniques
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Competitive sourcing opportunities
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Growing design capabilities from Chinese brands
The show continues to evolve as a meeting point where efficiency meets opportunity, offering a more targeted environment for professionals who want to connect directly with production.
"This year, XMIOF aims to establish a diverse, fashionable, international, and professional platform under the theme of "Blooming", uniting industry pioneer brands to foster the growth of the eyewear industry."
As one of the fastest-growing eyewear trade shows in Asia, XMIOF will once again feature a rich program of Trend Releases, Fashion Shows, Optometric Activities, and a popular Lucky Draw. To encourage broader international participation, the fair offers three nights of free hotel accommodation for buyers from outside mainland China, including Hong Kong, Macau, and Taiwan (subject to confirmation by the organizing committee).
With its growing reputation and strategic location, XMIOF 2026 is set to be an important meeting point for the future of Asia’s eyewear market.
XMIOF 2026 – Event Details
| Detail | Information |
|---|---|
| Event | XMIOF 2026: Xiamen International Optical Fair |
| Dates | June 23–25, 2026 |
| Location | Xiamen, China |
| Venue | Xiamen International Conference & Exhibition Center |
| Organizer | XMIOF 2026, Xiamen International Optical Fair |
| Event Type | Optical Trade Fair |
| Access | Trade Only |
| Focus | Eyewear, sunglasses, optical equipment, instruments, accessories |
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