XMIOF 2025 Xiamen
Asia’s Eyewear Powerhouse Returns
A new season of opportunity is on the horizon for independent eyewear brands looking east.
The China Xiamen International Optics Fair (XMIOF) is set to return from 20–22 November 2025, bringing the global eyewear community to one of Asia’s most influential optical trade shows.
Held at the Xiamen International Conference & Exhibition Center, the show is expected to host more than 40,000 professional visitors across a massive 60,000 square meter exhibition floor. This is where innovation meets opportunity, in the heart of Southeast China’s thriving eyewear corridor.
Connecting Brands to Asia’s Optical Market
Whether you’re an independent designer, established manufacturer, or distributor, XMIOF is an unmatched launchpad for brands seeking to break into or strengthen their presence in the Asian optical market.
With over 800 brands on display — including global giants like EssilorLuxottica, Safilo, Marcolin, De Rigo, and Kering Eyewear, alongside regional icons such as Bolon, Helen Keller, and PARIM — the fair attracts an exceptional cross-section of industry leaders.
And in true Asian hospitality, the organizers go the extra mile: buying visitors from outside mainland China (including Hong Kong, Macau, and Taiwan) are eligible for a free 5-star hotel stay, pending confirmation.
Why Xiamen, and Why Now?
Situated on the Southeast coast of China, Xiamen is more than just a scenic city. It’s a strategic eyewear manufacturing hub with direct links to Southeast Asia, Taiwan, and the Guangdong design belt. Many of Asia’s most advanced eyewear factories call this region home, producing premium frames for both global and independent labels.
XMIOF’s brand-focused approach sets it apart from many regional fairs. Exhibitors benefit from dedicated promotional support, influencer engagement, and a curated visitor experience that includes trend previews, fashion shows, optometric seminars, and even a lucky draw, creating an immersive atmosphere that blends business with inspiration.
A Gateway to the Future of Eyewear
At a time when the global eyewear market continues to shift toward the East, XMIOF stands as a critical touchpoint for brands ready to think globally and act locally. Whether you’re looking to establish distribution, explore OEM partnerships, or simply stay on top of market trends, XMIOF delivers the right stage.
About China Xiamen International Optics Fair
XMIOF 2025
Xiamen International Optics Fair
November 20-22, 2025
Xiamen Int. Conference & Exhibition Center
The China Xiamen International Optics Fair (XMIOF) is one of Asia’s most influential eyewear trade shows, offering a powerful platform for global brands to launch collections, expand networks, and connect with key buyers across the Asian market.
Square meters
Exhibitors
Visitors
LEADING VISIONS: Asia’s Influential Eyewear Event
From November 20 to 22, 2025, XMIOF 2025 will once again transform the Xiamen International Conference & Exhibition Center into a dynamic showcase of global eyewear innovation. Recognized as one of Asia’s most influential eyewear trade shows, the Xiamen International Optics Fair offers a strategic platform where international brands, regional leaders, and key buyers come together to explore the latest trends, forge new partnerships, and expand into the thriving Asia’s eyewear market.
Spanning an impressive 60,000 square meters of exhibition space, XMIOF 2025 eyewear show is expected to attract more than 40,000 professional visitors and feature over 800 brands from around the globe. The exhibitor list includes iconic names such as Kering, EssilorLuxottica, Safilo, De Rigo, and Marcolin, alongside leading Asian brands like Bolon, Helen Keller, and PARIM. For both established giants and emerging labels, XMIOF 2025 provides an exceptional opportunity to launch new collections, expand distribution networks, and connect directly with buyers across Asia’s eyewear market.
Xiamen International Optics Fair:
A Gateway to Southeast Asia’s Optical Hub
Strategically located in Southeast China, Xiamen is a thriving center for eyewear production and export, with seamless access to Southeast Asia, Hong Kong, Taiwan, and beyond. Together with nearby Guangdong province, the region is home to many of China’s high-end eyewear factories, known for their strong design and manufacturing capabilities. The Xiamen International Optics Fair offers a brand-driven environment, supported by extensive social media promotion and on-site exposure opportunities, making it an ideal event for brands looking to strengthen their presence in the region.
"This year, XMIOF aims to establish a diverse, fashionable, international, and professional platform under the theme of "Blooming", uniting industry pioneer brands to foster the growth of the eyewear industry."
As one of the fastest-growing eyewear trade shows in Asia, XMIOF 2025 will once again feature a rich program of Trend Releases, Fashion Shows, Optometric Activities, and a popular Lucky Draw. To encourage broader international participation, the fair offers three nights of free hotel accommodation for buyers from outside mainland China, including Hong Kong, Macau, and Taiwan (subject to confirmation by the organizing committee). With its growing reputation and strategic location, XMIOF 2025 is set to be an important meeting point for the future of Asia’s eyewear market.
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