Tejesta Eyewear Opens First Concept Store in Boston’s Luxury District
When a brand like Tejesta sets foot in the physical world, you know it won’t be just another store.
The artisanal eyewear brand has officially opened the doors to its first concept store in Boston—right on the legendary Newbury Street, known for its mix of historic charm and high-end design.
This move marks a pivotal moment for Tejesta Eyewear, whose designs have already caught the attention of collectors, stylists, and tastemakers worldwide. Now, with their inaugural brick-and-mortar space, the brand offers a fully immersive expression of their identity.
More than a retail outlet, the Tejesta store is a creative sanctuary. Inside, you’ll find their complete range of sunglasses and optical frames, alongside limited-edition pieces made exclusively for the Boston location. A lounge space at the core of the store invites visitors to sink into Tejesta’s world of artistic references and mood-defining influences—anchored by a striking commissioned work from Los Angeles-based artist Wes Lang. From curated scents to sculptural objects and thought-provoking artwork, every element reflects the brand’s passion for storytelling through design.
“Opening our first brick and mortar space on Newbury Street is a huge step for Tejesta. Boston’s international and creative communities, as well as Newbury Street’s provenance, make it a perfect setting for the brand. With this new concept store, we’re excited to share Tejesta’s energy with the city.”
Collaboration with SOMA Optical for a Curated Experience
To ensure an elevated client experience, Tejesta has partnered with SOMA Optical, Boston’s premier destination for independent eyewear. The collaboration brings together Jonathan Oberti, Tejesta’s founder, and Christos Karabelas of SOMA—two creative minds who share a deep respect for craftsmanship and curation. The result? A shopping experience that feels as personal as it is elevated, driven by a team of seasoned eyewear experts ready to guide you through the brand’s many layers.
TEF loves TEJESTA Eyewear
SOMA Optical is also the home base of Alissa Bourne, the TEF Entourage model known for starring in our TEFdoesBOSTON lifestyle shoots.
Her effortless style and deep connection to Boston’s creative culture embody the exact spirit Tejesta brings to its new concept space.
Find some of her work for us here.
“This collaboration with Tejesta felt perfectly aligned for SOMA. Jonathan and I share a creative vision, and it’s an honor to be a part of this chapter. Sometimes when the universe points the way, you follow.”
A Grand Opening Worth Marking Your Calendar For
To celebrate the launch, Tejesta will host a special event on June 7th from 4 to 9 PM.
Guests will be treated to an evening of discovery: meeting the Tejesta team, exploring the newest collection, and diving into the inspirations behind each frame—set to the backdrop of live music, curated bites, and a vibrant community of Boston creatives.
The Tejesta concept store is located at 250 Newbury Street. If you’re in Boston and love eyewear with a soulful edge, this is one destination you don’t want to miss.
About Tejesta Eyewear
Tejesta is an American eyewear brand that fuses bold design philosophies with a deep respect for craftsmanship and cultural storytelling. Founded by creative director Jonathan Oberti, the brand takes its name from the Spanish word for “beam”—a nod to the focused vision and structural precision behind each frame. Tejesta blends vintage Americana, spiritual symbolism, and art-world influences into striking silhouettes that feel both iconic and unconventional.
Each collection is inspired by a narrative approach, reflecting Oberti’s background in art direction and passion for purposeful design. His frames often carry symbolic titles and mythic motifs, turning eyewear into wearable art. Crafted in small batches with high-quality materials and thoughtful engineering, the frames balance comfort and bold presence.
With the opening of its flagship concept store on Newbury Street in Boston, Tejesta has created a space that mirrors the soul of the brand—a destination where design, culture, and identity converge. The store features limited-edition frames, an immersive lounge space, and a curated atmosphere shaped by music, scent, and visual art, including a commissioned mural by Wes Lang.
Read more about this brand on TEF Magazine or visit their website.
More on Tejesta Eyewear
Tejesta // Seminole, a Bold New Classic
The Tejesta Seminole sunglasses embody a bold rectangular silhouette with strength and refinement. Designed in Miami, this frame features a heavy top line, subtle bevel cuts, and custom Art Deco filigree ornaments. Offered in twelve acetate colorways, Seminole delivers rugged confidence and sophisticated detail—crafted as eyewear for the modern frontiersman.
