From the heart of Montreal, Lunetterie Générale, a luxurious eyewear atelier, unveils six new designs for the SS24 season, inspired by the vibrant streets of Manhattan for their summer editorial campaign.
Julien Couture, the founder and designer, is respected for creating impressive, timeless, and elegantly handcrafted collections. He brings in four new acetate and two new titanium models, offering both sunglass and optical choices.
The models – Forever Young, One More Night, Pièce de Résistence, and Hello Roméo, all carry the mark of 10mm Japanese acetate, custom 7 barrel hinges, palladium-plated hardware, and the brand’s unique design wire core.
The newly introduced titanium styles, Mirage and Cavalier Seul, incorporate elements of 16k and 20k plated Japanese beta titanium, titanium nose pads, a distinctive 4mm thick eye rim, and base 2 CR39 sun lenses. These unique features truly reflect Lunetterie Générale’s pursuit of authenticity in their craft.
About Lunetterie Générale
Lunetterie Générale is a dedicated design studio that crafts extraordinary eyewear tailored for daily living. With a heartfelt appreciation for the enduring sophistication of traditional designs, they fuse exceptional craftsmanship with modern aesthetics to create truly unique eyewear.
Lunetterie Générale’s emblem, inspired by Japanese Kamon, wonderfully captures the spirit of historical symbols that once defined the identity of noble families and samurai lords.
This set of four triangles represents resilience, lineage, and pride, aiming to mirror this historical narrative while crafting a unique identity in the eyewear market.
Lunetterie Générale is more than just eyewear – it’s a homage to the bygone times of village mercantiles, where quality and style were championed. Reminiscent of the iconic “Magasin Général”, known for its discerning selection of items, we too meticulously curate our eyewear, ensuring each piece is functional and aesthetically superior. Just as the village store was a gathering hub for the community, Lunetterie Générale has become a meeting point for style savants. We provide a sanctuary for those who value exquisite craftsmanship and reject fleeting trends and mass production. We are the steadfast custodians of unyielding quality, creating eyewear that transcends the mundane and epitomizes timeless elegance.
Read more about this brand on TEF Magazine or visit their website.
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