Guided by their desire to fuse design, craftsmanship and eco-responsibility, swiss creative duo Ania Marincek and Julia La Mendola founded LARMA in 2021.
LARMA is a fashion eyewear brand committed to creating sunglasses with an avant-garde look using recycled materials or materials from dormant stock. The frames are carefully designed in France and Italy, combining cutting edge craftsmanship with avant garde design.
Imagining eyewear as jewellery, the Geneva-based studio created their first collection GENESIS, offering five models of sunglasses, each one declined in three different colours.
Challenging The Norm
LARMA has taken on the challenge of reimagining sunglasses with a focus on three core values:
Design
They prioritize avant-garde, impactful, colorful, and sophisticated designs for their eyewear, allowing customers to express their individuality through unique styles.
Eco-responsibility
LARMA is committed to environmental respect by actively recycling acetate waste and materials from dormant stocks. By doing so, they avoid the consumption of first-choice materials, reducing their impact.
Exclusivity And Craftsmanship
LARMA designs exclusive collections produced in limited editions. This approach creates a sense of rarity and uniqueness, appealing to consumers looking for one-of-a-kind eyewear. By manufacturing their eyewear in France and Italy, LARMA not only ensures top-of-the-range quality but also honors and supports local craftsmanship.
About Larma Studio
LARMA is the result of research and dialogue around fashion, responsible design and regenerative production. The brand’s objective is to be part of a fashion that distances itself from the established codes of fast fashion and mass production cycles by offering a high-end accessories and eyewear brand with a responsible approach. Their design team is committed to produce the most ethically possible while ensuring high quality products at fair prices.
Being at an early stage of their journey, making fully sustainable products constitutes a real challenge. However, in order to reduce waste and carbon footprint, they are committed to continuously look for innovative solutions to improve their impact and follow their eco-responsibility guidelines:
Circularity
Larma frames are exclusively made of deadstock or recycled acetates from the eyewear industry. This process allows to reduce waste and re-purpose it into new products. The long-term objective is to produce exclusively with recycled materials.
Exclusivity
The amount of same-colour acetate is variable with deadstocks and offcuts. Therefore the brand can only produce a limited amount of each, which is why they offer exclusive models and limited series. Another way to avoid overproduction!
Proximity
Larma Studio makes it a point of honour to remain the most local possible in their supply and production chain. Working with companies within a small radius allows them to collaborate with the local traditional craftsmanship and generate low carbon dioxide emissions. All their suppliers and manufacturers are based in Europe; Their packaging and sunglasses are made in Northern Italy while their acetate supplier is based in France.
Quality
It is essential for them to work with high-quality materials and craftsmanship in order to offer long-lasting products. Accordingly, they exclusively work with the best quality materials as well as suppliers and manufacturers known for their expertise.
Transparency
They are convinced it is possible to be part of the fashion industry while contributing to building an eco-positive approach to production and consumption. They don’t claim to be fully sustainable yet but believe honesty and communication with their customers about their journey is key. The brand hopes it can encourage people to seek ethical choices when they consume.
Read more about this brand on TEF Magazine visit their website.
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