BOLD Optical Fair // Hottest show of the year

The September edition of Bold Optical Fair, the optical event for the Netherlands and neighboring regions, turned out to be the hottest show of the year. Not only because of the exceptionally warm weather, but much more because of the 411 brands that presented their latest designs, products and services.

The industrial backdrop of an old (and massive) train factory, created the perfect contrast between design, fashion and architecture. This historical stage welcomed approximately 2.750 eyecare professionals, mostly from The Netherlands, Germany and Belgium, but even from countries outside of Europe, like The United States. With all optical suppliers under one roof, the range was diverse and inspirational, with a multitude of eyewear brands from all over the world, various lens and machinery companies, in-store solutions and software suppliers, all showing their latest novelties.

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The unexpected hot weather, which is unusual for september in The Netherlands, created considerable challenges for the organizers, who had to arrange additional ventilation and cold air supply for both exhibitors and visitors. Due to the considerably larger last-minute influx of visitors (1000 more than expected), their shuttle buses had difficulty keeping up with the peaks in demand, which led to sometimes considerable waiting times.

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The next edition of Bold will take place on 28 & 29 January 2024 in the Werkspoor Cathedral in Utrecht, and is already promising to be “The Coolest place to be in optical!” So make sure not to miss out on this inspirational event.

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About Bold Optical Fair:

BOLD XXL took place on 10 & 11 September 2023 in the Werkspoorkathedraal in Utrecht, ‘the place to be’ for the Dutch Optical market, where opticians and suppliers can come together. The place for inspiration, purchasing, innovations, experience, and everything related to optics or store improvement can be found here.

Read more about this show on TEF Magazine or visit their website.

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