TEFtalk // Unboxing Root by Tavat

A beautiful box arrived at TEF HQ today, with an even more breathtaking frame design by our friends at Tavat Eyewear. Check out their reinterpretation of the Soupcan, with this milled brass model Root in the unbox video below:

This reinterpretation of their classic Soupcan design is milled out of a three-milimetre brass plate and has a more droopy shape than its original panto predecessor. Available in three beautiful gun-like colours, this version here is a combination of a forest-green frame with a light-green lens.

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Their Root design is made for the wanderers, who are passionately in love with life. Who live for tomorrow, and are in search of new opportunities, findings, and experiences, which will bring them tremendous satisfaction. If you know where you are from, it is harder for people to stop where you are going. When the root is deep, there is no reason to fear the wind.

Tavat Eyewear Root
Tavat Eyewear Root woman
Tavat Eyewear Root package

Their SoupCan collection is inspired by how aviation goggles were thought to be made back in 1930s America, from soup cans! Forget the traditional methods of manufacturing: TAVAT completely bypassed all of those norms and standards and sought out true eyewear artisans to bring something revolutionary.

About TAVAT Eyewear

TAVAT is an independent, family-owned company based in the foothills of the Dolomites. They specialize in providing technical products, with each frame produced in small batches by some of the best eyewear artisans in Northern Italy.

Their ambition is to keep developing innovative products with the ‘TAVAT Touch,’ a perceivable technical imprint, which can be experienced in every frame. With each style, they continue to test the limits of manufacturing, without compromising in any detail. The brand has always remained true to this vision because our commitment hasn’t changed to this day.

Their mission is to create iconic and identifiable eyewear that stands the test of time. To provide curated collections that focus on style, fit, and function, while never unwavering in our commitment to quality and detail. We build by hand what we want to see.

TAVAT was conceptualized by founder, Jeremy Baines, who envisioned curating an optical brand that focused on excellence in eyecare. Launched in 2010, with the commitment of not taking any shortcuts and to create eyewear that makes a statement unto itself, yet its quality is seen, felt, and experienced. These fundamental values remain the benchmark today, as Jeremy’s children: Roberta and Ian, manage the day-to-day operations.

Read more about this brand on TEF Magazine or visit their website.


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