“VANNI in the city” is the new VANNI campaign for 2023 as well as a video: the story of a day in the city life spent hopping between spaces of culture, art, and fashion.
Torino, VANNI’s home city and a constant source of inspiration, acts as a postcard-worthy backdrop for a cast of characters who pass their time between work and leisure, between attention to detail in their careers and lively, carefree moments with friends. All’italiana, with a touch of the cosmopolitan.
The video paints a series of tableaus with quick brushstrokes, from a car ride to a site visit at an art foundation to a photo shoot for an ad campaign in an indie cinema, and then steps outside among the buildings and streets, before bringing everyone together at the table, to share the warmth of a dinner with friends. VANNI’s signature touch of “Made in Italy, for sure” characterises the frames of the newest collection, animating a current, contemporary dolce vita based on solid values and objects made to last. VANNI glasses define and express the unique style of their wearers, for any occasion.
About Vanni Eyewear:
Equipped with an internal style center, VANNI guarantees a 100% Made in Italy production: the glasses are made from Italian components and raw materials, produced in Italian factories, and distributed in over 40 countries around the world.
VANNI pays homage to Giovanni Vitaloni, Vanni to his friends, born in Milan in 1907. An artist with a mind for technical thinking, founder and inspiration of the family entrepreneurship for generations to come.
VANNI eyeglasses were born in Turin in 1990, made to see the world. They are equally at home in Milan, Paris, New York, Tokyo, and Sydney. VANNI is at the forefront of the industry of creative eyewear design. Its beauty is a mix of genius, culture, and style, and never accidental: it’s a distillation of thirty years of research and experimentation.
Design of the VANNI collections is entrusted to the company’s own style center, dedicated to the planning and creation of the product lines, manufactured in Italian factories,and distributed in over 40 countries. The Made in Italy touch is present in every tiny detail. When it comes to colour, daring, mixing, and creating unique pairings has always been our challenge.
Read more about this brand on TEF Magazine or visit their website.
