Silmo Paris // Must-See brands

Must-See brands!

At Silmo Paris

Next Friday, Silmo Paris will re-open its doors, showing us the latest in eyewear design. 

As always, we have created a little list of the Must-See brands, which are really worth a visit! Brands in a wide variety of categories, to match anyone’s desires:

The award-winning brand Leinz Contemporary Eyewear Berlin launches its first sun clips at Silmo.

Their sun clips are produced from the renewable raw material of castor beans. From nature, the material is flexible and allows their clips to be easily pulled over the front.

Their amazing designer achieved to bring exciting colour contrast to her frames, by using a plug-in mechanism that joins the two separate pieces. Bringing emotion and high quality into high-tech SLS-3D printed products is one of the main goals of the brand.

Sustainability is one of Leinz’s basic principles. A resource-saving approach is a guiding value in the development of all their processes and products.

You can find Leinz Eyewear at

Hall 5A Stand P146

Be sure to visit British eyewear designers Kirk and Kirk this year, to see their nominated frame design for a Silmo d’Or in the Monture Optique, Créateur Lunetier category. They will be showcasing their Centiles, Centena and Kaleidoscope collections, including this year’s nominee, Thor in Citrus.

Synonymous with their exciting colour palette and their unique hand-made acrylic frames, Jason and Karen Kirk bring a collection that allows independent opticians to distinguish themselves from their competitors.

Did you know that it’s a hundred years since Sidney and Percy Kirk opened their first retail store in Londo? Not far from the same site, Kirk & Kirk have opened a pop-up store which is the focus of a great deal of media attention. Their Silmo stand echoes this London pop-up, including the latest in try-on technology.

You can find Kirk & Kirk at

Hall 5A Stand A118

The Translucent collection is the latest addition to Dilli Dalli’s pediatric eyewear brand. With 19 styles, their frames are available in sizes ranging from 34mm to 55mm, making it the most complete pediatric collection with over 75 SKUs available, all designed through over 10 years of constant perfection.

Dilli Dalli eyewear was inspired by parents and created alongside pediatric optometrists to meet the specific needs of families with kids in glasses.

You can find Dilli Dalli at

Hall 5A – Stand H25

Known for its painstakingly intricate detail work, Sospiri luxury eyewear has elevated its usual flair for the fancy with new colours and shapes this season. Emerald greens, pinks, blues, and yellows are accompanied by crystals of every hue by Swarovksi.

At their booth, you can expect to see striking new colours and shapes, especially in regard to the cat eye. Whether worn as a sunglass or optical frame, the cat eye has become universally known as one of the most flattering frame styles.

Keeping it a highly-revisited trend throughout the years, Sospiri has put its own twist on the trend by creating some of the most elegant versions, those of which have risen to the top of their best-seller list.

You can find Sospiri at

Hall 5A – Stand B143

For almost ten years Struktur Eyewear has been shaking up all codes by proposing assertive and colourful designs. The brand is positioned as a fashion identity for all lovers of confident style. Their vision is to allow everyone to dare to be different and to find eyewear that looks like them. In its collections, there is a choice for every taste! From architectural designs to more classical designs with sensational colours, the models do not leave anyone indifferent.

After their collection from 2021 with classical shapes with a strong character, their design remains as creative as ever with a new range rich in colours and bold shapes. Ten new models for men and women will be displayed at Vision Expo West.

From acetate to metal and combined titanium, these frames are in line with a retro-modern trend. Their collections perfectly meet the expectations of people looking for an innovative, modern, and comfortable style.

You can find Struktur at

Hall 5A – Stand J96

This Silmo, our friends at ROAV Galaxy will present 7 sunglass and 3 optical collections with fashion, innovation, and technology at their core.

Experience the excitement and emotion your customers will feel when they open up their thin, lightweight, foldable, and pocketable eyewear.

Be the first to view the brand new ‘Super Oxygen’ collection! The world’s thinnest foldable 3D print sunglasses embrace their new in-house 3D printing technology, which creates striking new design opportunities in shape, colour, and sustainability.

You can find ROAV Galaxy at

Hall 5 – Stand D054

Wolfin wants to inspire you at Silmo, with stories of strong people to convince everyone of their strength. Completely ready for the next chapter, the young Belgian eyewear brand Wolfin Eyewear will be launching a brand new collection this show.

13 new models with ‘masculine vibes’ also play a role in this Belgian success story. Their designer Inge once again tells a powerful story. This time for everyone!

“This new collection started as a men’s collection, but it soon became clear that women also shine in each of the 13 new models.”

With Wolfin it’s all about the story, the message! While wearing their frames, you too can shine!

You can find Wolfin at

Hall 5A – Stand R96

Our friends at W-Eye know all about woodworking, and use a design perspective that starts looks into various materials before arriving at the construction of the actual frame.  Their eyewear is composed of seven sheets of wood and two sheets of aluminum, with a completely in-house craft process, for a 100% handmade in Italy production.

Their project focuses on the stability and comfort of their frames with the possibility of customising the glasses in size of the front, nose, and temples, and of course, various wood essences or various materials. This includes treated copper foil, brushed aluminum, or the application of cans, a low-energy recycling idea.

You can find W-Eye at

Hall 5A – Stand F93

New at Silmo this year is TPI, a specialist in the design of 3D-printed eyewear. Their 3D-printing solution aims to increase partners’ design capabilities through full-color printing and limitless design potential.

TPI reduces the investment required to enter the market and increases the speed to market. Their solution’s fast turnaround and short-run capabilities help designers and manufacturers quickly meet customers’ product needs.

Their 3D-printing process allows manufacturers to meet order specifications with precision, reducing waste and creating a more sustainable eyewear manufacturing operation. TPI can be used to develop prototypes, design new products, build standard collections, create one-of-a-kind products, build limited collections and more.

The solution’s limitless design capabilities can adapt to the needs of the designer or manufacturer.

You can find TPI at

Hall 5A – Stand H25

About Silmo Paris

As a major international optics and eyewear industry event, SILMO has established itself because of its positioning based on three areas – fashion, technology and health – breaking into new markets, promoting innovation and design, and by having a forward-looking approach so as to keep in step with changes to consumption patterns and technological developments.

SILMO has stood the test of time without aging in the slightest! On the contrary, the trade fair demonstrates the strength of its commitments, its uniqueness, and its ability to be at the centre of the international markets. This has been achieved despite the economic vicissitudes that have punctuated its long history. SILMO remains a leading business platform for exhibiting and promoting design and innovation, a focal point for talent and know-how with a wide range of products on display, bringing together frames, lenses, and optical equipment, and layout for retail outlets, services, chains, purchasing departments etc. SILMO is in sync with the global optics and eyewear industry and remains the major event of the autumn. Let’s now take a look back at the key dates which have marked its history and the industry’s history too.

Click here for more TEF news on Silmo Paris, or visit their website.

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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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