Elliott Ives Eyewear // Brand Introduction

Kenmark Eyewear is thrilled to introduce its new independent brand, Elliott Ives.

Inspired by nature, the Elliott Ives collection is classic, casual, and built for everyday comfort. Made for a customer that’s sophisticated but not showy, these frames appeal to practical sensibilities with thoughtful details that are more timeless than trendy. They’re the perfect fit for anyone seeking affordable, designer-quality frames that suit a laid-back style.

ElliottIves_Garrick_BK-2
ElliottIves_Moonglow_MT+Banyan_OL-1
ElliottIves_Aspen_WI
ElliottIves_Sassafras_DL-2

This collection boasts 180 SKUs with 16 women’s and 14 men’s optical styles. Throughout the collection, you’ll see tortoises, jewel tones, and matte finishes alongside accents like stones, etching, and metal inlays. One of the distinguishing characteristics of this collection is the expansive size range offered—featuring a 4mm spread in women’s and a 6mm spread in men’s sizing for each style to create a very versatile assortment.

Noble_NV
Aspen_SA
Clem_BR
Wingnut_BK
Yarrow_BK
Arbor_GM
Calico Hearts_GI
Tederheid_DN
Norfolk_BR
Ren_YG
Banyan_BC
Tupelo_GR
Thistle_BK
Chaney_BR
Hazel_LI
Kiwi_BL
Garrick_BK
Hawthorn_CR
Linden_BK
Ficus_BK
Hemlock_TO
Rowan_BR
Sassafras_BL
Shaviana_RD
Corey_BR
Gasteria_HT
Elderberry_GL
Black Rose_CF
Firebird_CP
Moonglow_MT

The collection features styles with an ultra-comfortable memory metal alloy, form-fitting acetates, flex hinges, and super lightweight titanium, so there’s always a satisfying fit for wherever your day may take you. The collection will launch on September 9 globally.

  • The launch of Elliott Ives embodies our goal of creating eyewear of uncompromised quality while providing the highest value to the consumer, and we are thoroughly excited to be introducing a collection that is truly unique to the industry when it comes to fit. The use of premium materials, European components and modest but exquisite detailing all speak to the relaxed and leisurely nature of the demographic.

  • We are delighted to introduce the new Elliott Ives collection for men and women. We are passionate about this collection because it really encompasses our core consumers this demographic and their needs and wants in their eyewear. The benefits and features include, Amplfit, Adaptafit, and Titanium are sure to impress at this price point! The styling is sensible, and the quality is outstanding!

The design team at Kenmark Eyewear drew inspiration from nature, as seen in each style name. They explored the entire palette of Earth tones and incorporated organic design details to create 30 unique styles featuring thin metals, lightweight titanium, and form-fitting acetate. Throughout the expansive collection, you’ll find jewel tones, tortoises, and matte finishes alongside accents like stones, etching, and metal inlays.

ElliotIves_Firebird_BY+Aspen_SA+Sassafras_AC+Linden_BK
ElliotIves_Gasteria_SK+Ficus_SR+Tederheid_DN+Hazel_JD
ElliotIves_Moonglow_MT+Thistle_BK+CalicoHearts_PP
ElliotIves_Kiwi_TO+Banyan_OL

About Kenmark Eyewear

Kenmark Eyewear is an employee-owned company that designs, markets and distributes optical and sun eyewear and accessories. The company collaborates with top fashion designers and iconic brands to present a wide-ranging eyewear portfolio. Our brand portfolio includes Paradigm, Zac Posen, Vera Wang, Original Penguin, Lilly Pulitzer, Dana Buchman, Kensie, Timex, Jhane Barnes, Republica, Wolverine and house collections. Collaborations include Gemma Styles, Lafayette 148 and Monique Lhuillier.

Headquartered in Louisville, Kentucky, distribution is worldwide in over 70 countries ranging from independent optical retailers to boutique shops, luxury department stores and multi-national chains. Specializing in original design, Kenmark Eyewear has spent more than 40 years building a varied and deep supply chain network that sources from the best global factories and sells to the finest retailers and distributors

Read more about this brand on TEF Magazine or visit their website.


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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