Herzblut & Kraftherz // Small but Powerfull

Small but powerful, that’s the best way to describe the new sun styles of the HERZBLUT and KRAFTHERZ eyewear brands. All styles were perfectly restaged in the new image campaign of both brands.

The new Herzblut sun season starts edgy, square, and iconic with the new style HIER&HEUTE. The classic double bridge design shows off in a super modern rectangular, suitable for self-confident women, who don’t want to join the average mainstream.


Another highlight style is the sunshade RAST&RUH. A round shape, enclosed by an octagonal outer shape, which chosen acetate colors have been matched perfectly to the gradient sun lenses. An obviously harmonic design concept. And as usual: designed with a lot of HERZBLUT.


The new Kraftherz sunshades offer a huge variety. Whether a classic square, a panto, or an aviator, here in the truest sense, every guy will find a matching shade.

Kraftherz Feuer& Eis_quer
Kraftherz Sinn&Zweck

Both, the panto-/ and the pilot style stand out by the broad eye rim, the used ß-titanium guarantees nevertheless a high wearing comfort. Also matching perfectly: cool color combinations in a retro Look.


The square is available in an acetate style in ice-cold color combinations as well as in a further ß-titanium frame, partly covered with a Windsor ring. Cool color combinations are to be expected for sure.


KRAFTHEZR eyewear: all that a man needs

Read more about them on TEF Magazine or visit there website.

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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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