NEUBAU EYEWEAR // Special Edition “Transition”

Transition – A commitment to new beginnings. A commitment to provoke change. To take over the responsibility that comes with the light of a new day.

Austrian eyewear brand NEUBAU EYEWEAR has announced that it will be launching its new special edition “Transition” in April 2022. The new collection features two sustainable sunglasses models with an avant-garde design and high-contrast color schemes. These models showcase the sustainable premium brand’s inspiration for the collection, which draws on themes of breaking free from the past and starting anew.

Each model represents a moment that appears to be frozen in time until it is propelled into the future by an unstoppable desire to reinvent itself. Capturing the spirit of new beginnings, which is at the heart of the collection, NEUBAU EYEWEAR channels the first rays of dawn as they pierce the darkness of the night sky. This moment of transition, in which the night becomes a new day, is expressed in both models, Xenon, and Neon, through their futuristic designs, mirrored lenses, and high-contrast neon-colored accents.

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Yet it’s not just their appearance that makes these special edition sunglasses so futuristic. They are also crafted using ultramodern sustainable technologies. Each pair is 3D-printed using the brand’s own 100% plant-based material, natural3D. The finishing touch is a linear titanium element, a fascinating detail that adds a colorful spark. With this year’s special edition collection, NEUBAU is calling for a transition towards a new, sustainable way of thinking about how we treat the planet and the people, especially in the fashion industry.

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Yet it’s not just their appearance that makes these Special Edition sunglasses so futuristic. Based on innovative sustainability technology, the glasses are made from 100% plant-based material natural3D using 3D printing. Obtained from non-genetically modified castor oil beans, this
bio-based polymer is processed in a modern 3D-printing process with a no-waste method. This process ensures the production of robust and durable eyewear frames leaving an extremely small ecological footprint.

The finishing touch of this year’s Special Edition is a linear titanium element, a fascinating detail that adds a colorful spark. High-quality beta-titanium is sourced from selected suppliers in Japan and can be produced in a sustainable way while being easy to recycle and extremely robust. By combining natural3D and beta titanium for the first time, NEUBAU creates a Special Edition that carries characteristics such as elasticity, strength, and durability.

According to its credo „We are the Sustainable Avantgarde“, NEUBAU is calling for a transition towards a new, sustainable way of thinking about how we treat the planet and the people, especially in the fashion industry.

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The two new special edition models, Xenon and Neon, will be available starting in April 2022, in the colors Black, Black/Lime, Black/Purple, and Black/White, retailing at €500.

About this campaign:

The campaign for Transition was conceived and created by South Africa-based photographer Nadia von Scotti. Her special connection with nature and design resulted in a series of stunning images in which the new special edition models are presented in the many different scenes of the South African landscape. The photographs were taken at night and at dawn to capture the moment of transition.

About NEUBAU EYEWEAR

With “Sustainable Avantgarde” as its credo, Austrian brand NEUBAU EYEWEAR is synonymous with excellent design in the premium eyewear segment, based on the foundations of a sustainable brand philosophy. Since it was established in 2016, the committed label has been combining aesthetically designed sunglasses and spectacles with the highest quality standards and dynamic technological innovation. The brand’s idealism is reflected in its utmost respect for people and the planet, along with its use of bio-based materials and resource-efficient “Handmade in Austria” production. After introducing its 100% bio-based material innovation natural3D, independent company NEUBAU EYEWEAR will continue to focus on the further development of progressive ideas to set new benchmarks in style and sustainability.

Read more about this brand on TEF Magazine or visit their website.


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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