Etnia Barcelona // Etnia Eyewear Culture group

Etnia Barcelona creates the Etnia Eyewear Culture group and raises its game with a series of new brands. The Barcelona firm, founded by David Pellicer in 2001, will be taking a leap forward in 2022, when it consolidates as the Etnia Eyewear Culture Group and grows its portfolio, launching three new independent eyewear brands to meet the demands of new consumer trends: Allpoets, Lool and The Readers. The firm remains focused on meeting the needs of the optical sector. According to David Pellicer:

  • We’ve got where we are today be listening to our customers, the opticians, and by challenging market rules. We started out with just four of us, all crazy, passionate about eyewear, and now have a staff of over 600. Our aim is to elevate the eyewear market to its limits. The world is changing at great speed and what the consumer seeks is brands with purpose and new products with their own values. These new brands have been created in line with the way we see the world today.

About ALLPOETS

a collection of ISCC certified modern ORGANIC eyewear, crafted in CRT (Carbon Renewed Technology) acetate produced by the Mazzucchelli – Eastman partnership. The collection offers premium quality minimalist basics, much sought after in the street, with the DNA of a sustainable, radical activist brand. Allpoets follows the call of the macro trend for responsible products, the market for which saw 273% growth between 2018 and 2021, with 79% of consumers seeking to buy sustainable products in 2021.

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About THE READERS

THE READERS: a disruptive brand in the preassembled sector, with “bold” vintage-inspired frames made from injected biodegradable acetate and VISOTTICA-COMOTEC components. This “reading” brand offers different models: blue light, presbyopia, and sun. Its DNA focuses 100% on people who just can’t stop reading, in any form and under any circumstance.

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About LOOL

And, lastly, LOOL. Etnia Barcelona first announced that it had taken the brand on board in October 2021. Technical, ultra-lightweight eyewear (weighing in at just 4 grams) with its own patented “hinge” system and completely screw-free structure. The technology employed makes the frames easy for any optician to dismantle and assemble. Moreover, the brand is currently involved in registering two patents that are set to revolutionize the lightweight eyewear sector and sustainable production.

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About the Entia Eyewear Culture Group

The Etnia Eyewear Culture Group places its ongoing support of art and culture, as well as technological innovation and the sustainability of the planet, at the very heart of its strategy. The parent brand, Etnia Barcelona, will be turning 20 this year and is celebrating its anniversary with the launch of its new Heritage XX Anniversary Capsule Collection.

It has accompanied its plans for the growth of the group with substantial investment. 15 million euro to grow its production capacity, refurbish its Barcelona Headquarters and implement a new management system. The group has also boosted its human team and continues to opt for talent as the way to guarantee the success of its plans for growth.

Etnia Barcelona will be closing 2021 having seen its overall business grow 16% with respect to 2019 and 30 % with respect to 2020.

Read more about this brand on TEF Magazine or visit their website.


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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