100% Optical // New products are a key focus

Dozens of new product launches will be making the headlines at next year’s 100% Optical, when Europe’s fastest-growing optical event returns for 2022.

With thousands of products on display from 200 exhibitors, the show, which runs from 22nd to 24th January 2022 at London’s ExCeL, will not only see new exhibitors including Lamarca Eyewear, Düsseldorf Eyewear, Hublot, Bonavista, Nine Eyewear, Bellinger and Centrostyle, but a host of exciting and innovative products showcased for the first time.

They include but are not limited to:

  • Avizor Eyecare Solutions – Ozean, an innovative tear for ocular dryness and eye fatigue with biotechnology

  • Bonavista Optics – Downton Abbey® Eyewear, an optimum line of eyewear frames, sunglasses and optical accessories, inspired by the popular TV series

  • Caron Eyewear – its third collection of eyewear for modern, independent women will be launched at 100% Optical

  • Charmant Europe – new Elle and Esprit sunglasses collections, including the new Esprit ecollection and Elle Made in France sunglasses

  • CotiVision – Nature chain; natural, eco-friendly and handmade in northern Italy from walnut trees, exclusively launching at 100% Optical

  • David Green – Eyewear Unique by Nature, handcrafted from the finest raw materials using real nature. Each piece is constructed as an individual from the outset

  • Emporium Eyewear – launch of its new Looney Tunes range

  • Eschenbach Optik – will be unveiling its range of lenses which include filter lenses developed for use in cases of extreme sensitivity to light

  • Essilor and Luxottica – much-anticipated launch of the Stellest ophthalmic lens and the Myopia Expert 700 with digital solution Myopia Care designed to detect, follow, and monitor the progression of refraction and axial length for the most effective myopia management

  • Fauna – designer audio eyewear made to fit seamlessly into everyday life, with style and high-quality sound

  • Framed eyewear – to introduce Laibach&York handcrafted frames directly from its factory in Slovenia

  • Gotti – launch of its new Ashley and Aston ranges of retro frames

  • Heidelberg – launch of new technology which will enhance the Spectralis imaging platform, improve the speed of image acquisition and the quality of the OCT images

  • Mainline Instruments – iCare Eidon family, the first TrueColour confocal scanner in the market

  • Marcolin – the brand’s latest eyewear launch (Dulcis, Micro Pavé, Macro Pavé and Octagon), developed with clear ties to Swarovski’s Collection I and II jewellery families

  • Mondottica – officially introduction of Scotch & Soda eyewear to the UK market

  • Occuity – first ever UK preview of the Occuity PM1 Pachymeter, the world’s first handheld, non-contact, optical pachymeter

  • Sizzle Design London – new range from design studio which works sustainably and use recycled materials wherever possible

  • Lamarca Eyewear – the Italian eyewear master for laminated acetate frames, will present Fusioni 103

Europe’s fastest-growing optical event, 100% Optical brings together 10,000 optical professionals from across the globe and will be the first opportunity in two years for the industry to get back together again – and with the last few stands remaining to be booked, the show is on track to be the best yet. Visitors can register for free at 100percentoptical.com

  • New products are a key focus of 100% Optical, and as the first optical event of the year, it's great to be premiering these exciting innovations and products."

Key show features at 100% Optical include:

  • Future Practice Hub – four rooms dedicated to delivering industry leading content

  • Dispensing Workshop – a space for visitors to experience the making and fitting frames first-hand

  • Design Arcade – an area to discover the latest trends from both emerging and established eyewear brands

  • Live Catwalk shows – showcasing the latest trends provided by exhibitors and their amazing brands three times a day

Visitor registration is now live for the largest optical event in the UK that will return to ExCeL London from 22nd to 24th January 2022 and will be the first major optical event since the start of the global pandemic.

To register for 100% Optical for free, go to 100percentoptical.com and to book a seminar from 18th October, visit: www.100percentoptical.com/seminars

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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