The 9th edition of DaTe closes with a 55% increase in buyers and 130 Italian and international brands on hand.
Sharp increase in attendance, compared to the previous edition, denotes widespread participation and confirms industry restart
The 9th edition of DaTE, an event focused on the eyewear of the future, closed yesterday at the Stazione Leopolda di Firenze.
Almost 1.500 eyewear professionals and select buyers visited the show, exceeding expectations and emphasizing the importance of in-person events for the industry. And, with 130 Italian and international brands, the event reconfirmed itself as a key resource for the entire eyewear industry which, in Italy, brings in about 4 billion euro in turnover, and employs a workforce of 18,000.
Strictly in compliance with the anti-Covid measures in effect, the event attracted a substantial turnout this year from across Italy and the world, for a 55 % increase in attendance. The number of exhibitors rose by 50%, compared to last year. Of the 130 brands participating, 45% were international. Crucial internationalization activities, conducted in support of the event by ITA (Italian Trade&Investment Agency), brought in international buyers, particularly from Spain, France and Poland. This foreshadows an increasingly international future for DaTE.
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Online interaction by users also yielded excellent results. Through social media messaging, FB and IG combined reached 513.353 users and a total of 14.877 interactions, confirming extremely compelling engagement. Video content was viewed more than 15.000 times.
Arrivederci at DaTE 2022!
Read more about this show on TEF Magazine or visit their website.
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