Vontélle // Brand introduction

Vontélle was founded by Tracy Vontélle Green and Nancey Harris, both women of color and very highly accomplished, to satisfy the demand for better-fitting vibrant, fashion-forward eyewear. Each of their products and accessories is designed and handcrafted to pay homage to their African ancestry with traditional colors and patterns that channel their African, Caribbean, and Latin heritage. Their patterns use many textiles and designs from highly identifiable, recognizable, and respected materials like mud cloth and kente cloth. These designs are tailored to empower humanity to see the world through a cultural and global lens.

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The brand offers optical frames and sunglasses in sizes that complement diverse faces. Their research concluded that many of us are wearing ill-fitting glasses. Vontélle wider bridges for your nose, longer temples for behind the ears, and larger lenses for high cheekbones will fit comfortably on your face.

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Vontélle translated from French means “there she goes,” or “to go.” Our head-turning eyewear designs work to ensure this level of command in every room. “You GO” style. Our products are meant to empower you to walk confidently in this world: at work, at play, for every occasion. Our commitment to celebratory ethnic eyewear fashion was born out of a need to create designs that are better fitting, durable, bold and beautiful as eyewear is a medical necessity and worn daily.

Additionally, Vontélle works to address vision health disparities in deserving communities. Each year, we commit a portion of proceeds to further vision support services for children and families in need.

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About Vontélle

Vontélle, LLC was incorporated last year with a clear vision and ironic symbolism of “2020”. The company produces luxury bespoke eyewear that has unique African, Caribbean, and Latin print designs and textiles. The company launched its website in October 2020 targeting consumers ages 25-65. Tracy is a former Chief Financial Officer of a hospital and Nancey was a former sales executive at a well-known media giant.

Think about this: In 2019, the global eyewear market was valued at approximately $135 billion and estimated to grow to $259 billion by 2027. Yet there are less than a handful of Black eyewear makers. According to the Vision Council, 164 million American adults wear glasses and 218
million Americans wear non-prescription sunglasses (to block sun rays). Vontélle is poised to make their mark as there is a lot of consumers looking for eyewear.

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The concept for Vontélle was born out of a need of both founders, who each lost their expensive eyewear within the same year and decided to focus their efforts on making their next purchases from a Black-owned brand. After searching high and low for glasses that were stylish, better fitting, and had an ethnic flair, they realized it simply did not exist. That is when Tracy suggested we start our own line and Nancey booked our fate-determining trip to Paris. Due to their loss, the company offers unique protection for consumers by providing a one-year/one-time replacement warranty from the date of purchase if your eyewear is lost, stolen, damaged, or broken.

Most importantly, Vontélle Eyewear handcrafted designs are for diverse faces. As their research concluded that many of us are wearing ill-fitting glasses. Vontélle wider bridges for your nose, longer temples for no pain behind the ears and larger lenses for high cheekbones will fit comfortably on your face. Although the pandemic continues to ravage our nation, many people especially minorities are forced to forge new paths and career journeys. It is no different for these two new fashion couture eyewear designers. Thus, they added mid-production matching masks in the same eye-catching and awe-inspiring patterns as the eyewear. They have coined the phrase/slogan #fullfacefashion.

Eyewear is not only an extension of your wardrobe but a necessary medical device. Vontélle understands that eyewear is essential and realizes the importance of quality, and wants to help with eye health disparities. The National Institute of Health’s National Eye Institute reports that African Americans are more likely to have cataracts, glaucoma and diabetic retinopathy than any other ethnic group. Befittingly, the Co-Founders have partnered with WIN (Women in Need), the largest provider of family shelter and supportive housing in New York City. The eyewear company will provide proceeds and/or eyewear as well as partner with optometrists to make annual visits to the housing facilities to offer free eye exams

Read more about this brand on TEF Magazine or visit their website.


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