TEFtalk // Unboxing Beelman by Blake Kuwahara

Not an actual unboxing today, for I had the full Blake Kuwahara collection on the new Carré shelving units here, so enjoy some more insights on this amazing display and moreover, the beautiful frame designs by this talented designer from Los Angeles.

The BEELMAN is an oversized sunglass with a 70’s vibe created by fusing two separate frames using a proprietary method of heat, solvents, and pressure. This “frame-within-a-frame” construction has become a hallmark of the Blake Kuwahara Eyewear Collection and expresses his “artful yet wearable” design philosophy. This lamination precession alone takes 2 months to properly cure. The sculpted metal temples contrasts with and accentuates the acetate front.

Blake Kuwahara - beelman-sparrow
Blake Kuwahara - beelman-midnight
Blake Kuwahara - beelman-hickory

The BEELMAN is the namesake of architect Claud W. Beelman (1883 – January 30, 1963), sometimes known as Claude Beelman. BEELMAN was an American architect who designed many examples of Beaux-Arts, Art Deco, and Streamline Moderne style buildings. Many of his buildings are listed on the National Register of Historic Places.

Kuwahara’s logo (modified from his Japanese family crest) is embedded in the temple tip and filled with clear epoxy and polished. Proper ballast is created by adding an additional layer of crystalline acetate to the temple tip which gives it more volume and weight for a more comfortable fit.

About Blake Kuwahara

Kuwahara, the founder of the multi-disciplinary design agency, Focus Group West, first gained international acclaim as the creator and designer of the exclusive KATA Eyewear brand. His groundbreaking use of engineering and production techniques together with his highly curated eye reinvented the way eyewear design is approached today.

Read more about this awesome American brand which is made in Japan on TEF Magazine or visit their website.


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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