Blackfin // To the Roots campaign

Blackfin, To The Roots, the Campaign Video: only by returning to our essence, that is, only by digging deep into our origins can we gain full awareness of our own state of wholeness.

In order to lend meaning to what we are today, we need to look back, all the way to our roots, and start from there to understand the journey that has brought us thus far. It is a powerful realization, more necessary today than ever before, an awareness that adds purpose to the quest for identity and responsibility that Blackfin undertook years ago, in which every action is taken based on a principle of integrity that, for the company, is summed up in the neomadeinitaly concept. In the video, the campaign’s shots come to life in the imaginative scenery of the Northern Lagoon of Venice.

About Blackfin Eyewear

There are those who follow the paths traced by others and those who break new ground. We could have met the future together with the others, but we decided to build one of our own: where it is not important to stand out, but to be truly oneself.

We are well aware who and what we are: daring visionaries who want to stay in the front row, because we do not want anybody else to make decisions for us.

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We are driven by an innate desire to always look ahead and a deep awareness of our skills. This is why our products are the direct reflection of our abilities: the ability to perform a truly unique work and the attention to every single construction detail.

Titanium and every single characteristic of it that’s what we know perfectly well; that’s our very material; and that is why we are able to form it like no one else and why we succeed in combining it with a truly advanced design.

We could have gone through the normal channels and produce less extraordinary objects: instead, we looked at each other and decided to discover new horizons in order to broaden our outlooks. We decided not to be influenced by any threshold and we did not accept any preset limit: to take the style to previously unknown territories.

You just could not get it up to now: Blackfin is the quintessence of uniqueness. An eyewear entirely designed and built by us, far from any stereotype and designed to enhance the personality of its wearer: starting from the surface treatment, the utmost attention paid to the finishing, up to the temples which are adaptable to every face.

An eyewear for those who are not familiar with the word banality, but who wish to explore the paths of the soul and the world. And who therefore do not need normal goods, but merely tools: highly individualised, with high performances, capable of encompassing technical skill and artistic vocation.
Truly inimitable items, that is. Made of titanium: to combine strength, lightness and flexibility.

Made following 53 production steps: the expression of an industrial, but still artisan working method.
Inspired by the “neomadeinitaly”: a tribute to the soundest Made in Italy and to its true representatives.

Characterized by exceptional ergonomics and a cutting edge design. An eyewear designed for those who want to see the world from a new point of view and continue to look ahead. Always.

Read more about this great Italian brand on TEF Magazine or visit their website.

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