Eyewear Styling Academy // Optical Supplier of the Year

Eyewear Styling Academy awarded Optical Supplier of the Year at the UK Optical Industry ‘Optician Awards 2020’

TEF guest blogger and founder of The Eyewear Styling Academy “Eva Davé” has been crowned champions in the ‘Optical Supplier of the Year’ category at the UK Industry ‘Optician Awards 2020’. The 2020 awards, which were held online on Wednesday 9th December, celebrated those who have excelled with the optical industry during 2019. In the hotly contested category of Optical Supplier of the Year, five businesses had been shortlisted. On the evening it was announced that the judges chose the Eyewear Styling Academy as winners for ”their fun and innovative approach which makes a difference to both practices and patients and brings UK dispensing into the 21st Century.”

Judges were looking for companies who met the following criteria: excelled at its customers’ needs; demonstrated excellence in service, quality and relationships; demonstrably met customers expectations; given an above expected level of service; and been innovative at engaging customers.

“I launched the Eyewear Styling Academy in 2018 and to have been chosen as a winner in this popular category is extremely humbling. The Eyewear Styling Academy aligns perfectly with my personal and business value of helping others; the course is set up to help other opticians find a new and proven way to effectively dispense eyewear to make their clients feel fantastic.  

After years of struggling to find eyewear that I loved and comfortable in, I realised that it was the industry which was letting clients down. So, I trained additionally in fashion and style to develop a personal eyewear styling consultation process to help my clients. This process not only turned my NHS high street practice into an award winning optical styling boutique, but has transformed many of my client’s lives!”

“I took this successful process and developed it into an online Eyewear Stylists Practice Programme launched by the Eyewear Styling Academy and which is now available for Optical Practice Owners and their teams globally. This course is helping independent optical teams all over the world assist their clients with finding their happy glasses.   I am passionately committed to helping others feel fantastic in their eyewear. I am constantly evolving the practice programme to accommodate growth and individual coaching requirements, plus I have recently started to build an eyewear styling digital community including regular complimentary Zoom Q&A sessions and top tips for Eyewear Styling Academy graduates. I can’t wait to help train more teams in the art of eyewear styling.   I am over the moon that the Eyewear Styling Academy has been chosen as the winner in this competitive category at the 2020 Opticians Awards”.

The awards were introduced by Chris Bennet, Editor in Chief and Publisher of the Optician Magazine (The Mark Allen Group) and sponsored by Alcon, Hoya, Johnson and Johnson, Asda Opticians, Midland Eye, Optos and Cooper Vision.


Eyewear Styling Academy

The Eyewear Styling Academy also offers the U.K’s first interactive, e-learning, certified Eyewear Stylists Practice Programme launched for the Optical Industry. The interactive course launched by Eva Davé owner of award winning optical practice, Style Optique, in Market Drayton, Shropshire has been designed and crafted for optical practice owners, dispensing opticians and optical retail staff worldwide and is available online via a bespoke e-learning platform designed exclusively by Eva’s company, the Eyewear Styling Academy.

The innovative new training platform and course aims to equip optical retail owners, dispensing opticians and optical retail staff with the necessary skills to develop their expertise as eyewear stylists, boost their average dispense value, enhance practice credibility, make frame selection easier and enhance their client experience.

The course, which has been developed for multiple learning styles, includes exclusive modular content, interactive tests, questions, case studies, downloadable materials and special offers for exclusive sales aids, whilst also being enjoyable and fun. On completion, every finalist receives an Eyewear Stylist Certificate.

The comprehensive course covers style personality, colour, facial analysis, and even how to speak like a stylist, and finishes with a step-by-step process of how to introduce and undertake a styling consultation.

The e- learning format enables students to have access to the course at any time and also enables access to revision of each module as many times as necessary. The platform has been designed for optical practice owners and their teams and attractive packages are available for multiple registrations.

The Eyewear Styling Academy has a recently developed digital community group as well as a monthly LIVE digital Q&A session which is available to graduates of the stylists programme in which regular help and support is offered.

To register interest for training and the course, optical practice owners and dispensing opticians can send their details via email.

For further information about the Eyewear Styling Academy, please visit their website.

About Eva Davé

Eyewear Styling Expert * International Optical Trainer * Public Speaker * Entrepreneur * Image Consultant *Optometrist*

Eva’s passion for unleashing the power of personal transformation through her eyewear styling consultations, has not only revolutionised her optical business, quadrupling her average dispense value from £120 to £1,000+ and tripling her practice turnover, in less than four years, but has also helped hundreds of clients find their perfect style for eyewear, transforming their image and building their confidence.

Eva’s ability to guide clients through crucial steps towards personal transformation is at the core of both her professional and personal mission – to transform the optical industry from drab to fab!

Eva’s expertise and revolutionary approach to eyewear, brings a fresh and colourful dimension to what can often be considered a rather cold and clinical environment for some customers.

Her successful, multi-award winning optical practice, ‘Style Optique’, has been awarded achievements for outstanding customer service and has been named U.K.’s Fashion Practice of the year 2019 at the National Optician awards for her superior eyewear and styling consultations.

Eva has over 20 years working in the optical industry as well as developing her own unique consultations as an eyewear image consultant. Eva is also highly respected within colour me beautiful – Europe’s leading Image Consultancy – as an image consultant and eyewear style expert and gives advice and training to other consultants. Eva also runs regular presentations and events on eyewear and styling.

Her current mission is to empower and equip optical practice owners, dispensing opticians and retail staff in how to boost their income, increase their average dispense value and raise customer satisfaction through her brand new styling programme brought to you by her company the ‘Eyewear Styling Academy’.

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