INVU // Performance and design

Just like Martin’s classic 1947 Ford, this classic aviator style by INVU Eyewear offers contemporary and classic design, but with a modern interpretation. Following the latest style trends for fashion-conscious men, their collection is dedicated to men with an active lifestyle who demand high performance. This model features a special, slim temple with unique coloured tips and our unique ultra-polarized lens, all to provide the best performance and design.

The INVU ultra polarized brand was created to provide the best value for money worldwide. Unlike most fashion-focused brands that are positioned at Euro 100+ and offer little to no functionality, INVU offers great designs along with the high performing, INVU ultra polarized lens. Retailing at Euro 50 – 80, INVU offers an unmatched value for consumers worldwide.

INVU ultra polarized was brought to market with the clear objective of launching the next generation global polarizing brand. Combining extraordinary lens performance, Swiss engineering and beautifully crafted frames, INVU offers an exceptional experience and unmatched value for consumers worldwide. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is currently distributed in more than 90 countries worldwide.

All product designs and engineering are managed by Swiss Eyewear Group’s Design Team in Zurich Switzerland. Only high-quality materials are used for our precision molding process. With our passion for design and love for fashion and details, we craft our sunglasses to aesthetic excellence. INVU is the perfect fusion of style and performance.

Shooting: TEFdoesSUISSE
Eyewear: INVU B1026
Model: Martin Graf, editor in chief at EYEcom
Photographer: Tania Cater

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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