Six Eyewear Colours Anyone Can Wear!

Did anyone see Trinny Woodall’s article ‘the ultimate guide to colour confidence’ recently in the Daily Mail UK newspaper?

It was so perfectly aligned with what I believe – that Colour is magical. It can lift you and boost not only your confidence, but those around you too!

Just think of the difference between how you feel on a dull grey day and how this changes when the sun is out and the flowers are blooming!

But whilst most people love and appreciate colour, many are often afraid of making a bad decision, or standing out for the wrong reasons. Because of this, people tend to stick to what they believe are the safe ‘blacks and browns’ and this is absolutely true of our eyewear choices too!

And yet, our eyewear is the most visible accessory and the one that sits closest to our hair skin and eyes. So wearing the right colour here, really is important and can have a dramatic impact on how we look and feel.

And it’s up to us as trusted experts, to show our clients the transformational power of colour. Having the skills to be able to identify your clients dominant colour type, and confidently show them the different colours which work in balance and harmony with their natural colouring, very often often moves them away from the safe, often severe black/browns frames or “one pair” which goes with everything , and into the world of multiple colours for different outfits.

Being able to do this well in an Optical Practice environment, is one of the biggest ways into multiple pair dispenses, and just one of the important skills we teach you in the Eyewear Stylist Course

There’s a lot to learn about colour, but for today I want to share with you a very valuable tip; there are some colours which work for everyone!

It’s true. They are called Universal Colours (they are Medium depth, neither light nor dark, neither warm nor cool, neither bright or muted).

And they are great colours to have in your eyewear collections for those taking their first steps into the world of colour!

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Enjoy.

Eva xx

Author: Eva DaveImage and Eyewear Styling Expert Eva Davé is a leading Image Consultant, Speaker, Eyewear Styling Expert and Optometrist. Additionally she is the founder of the Eyewear Styling Academy which has been recently shortlisted as finalist in the Optical Supplier of the Year category of the Optician Awards 2020 and she is also the business owner of the successful, multi-award winning optical practice, Style Optique, which has been awarded achievements for outstanding customer services and recently also shortlisted as a finalist in UK Fashion Practice of the Year 2020 as well as being crowned ‘UK Fashion Practice of the Year 2019’ at the National Optician Awards. Eva has over 20 years working in the optical industry as well as developing her own unique consultations as an eyewear image consultant. Eva is also highly respected international trainer for one of Europe’s leading Image Consultancy’s and is also a professional speaker who runs regular presentations and events on eyewear and styling. Her current mission is to empower and equip optical practice owners, dispensing opticians and retail staff in how to boost their income, increase their average dispense value and raise customer satisfaction through her brand new styling programme brought to you by her company the ‘Eyewear Styling Academy’. To discover more about the Eyewear Styling Academy visit her website. For further information about Style Optique, please visit their website.

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