VAVA // Living in the future

VAVA‘s mission is to represent the man in control of the technological world whilst ahead of himself also, expressing the antithesis of acceleration and rest. In an environment of high-speed culture, turbo-capitalism, media overload, digital revolution, consumption ecstasy, megatrends and velocified culture, our eyewear embodies deceleration, purism and metaphysics. The protection conferred by eyewear against a hostile environment (pollution, dust, UV, etc.) it is not merely physical but also spiritual, allowing a certain dose of asceticism and renunciation.


In times of anxiety about our ecosystems, VAVA designs for a conscious future, a world of high-tech solutions that leverages all the possibilities of technology to make zero waste and environmental consciousness possible. A post-industrial world of techno-craftsmanship is waiting for you.

Vava Eyewear - BL0002_Cristal
Vava Eyewear - WL0024_CRYSTAL_BLACK
Vava Eyewear - WL0024_CRYSTAL_RED
Vava Eyewear - BL0015_Cristal

In a time of cultural transformation, VAVA envisions a future that is ageless, genderless and raceless using terms like equality and diversity. Addressing the demand for fast-paced changes to a centuries-old paradigm requires more than simply discussing matters. It is imperative to become part of the change as we are already living in the future.

Vava Eyewear - BL0002_S_Cristal
Vava Eyewear - BL0015_S_Cristal
Vava Eyewear - WL0024_CRYSTAL_RED_SIDE
Vava Eyewear - WL0024_CRYSTAL_BLACK_SIDE

VAVA is conscious luxury:

  • Mazzucchelli Eco-Friendly Acetate, Biodegradable and 100% Recyclable
  • Barberini Crystal Lenses, 100% Recyclable, produced in Italy in Zero-Waste plants.
  • Ecological Aluminum, 100% Recyclable.
  • Minimal paper packaging, removing all kinds of plastic packaging
  • Ethical working environment. VAVA is produced at family-owned Italian factories, located in the  area of Treviso

Free press release: VAVA

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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