At today’s TEFdoesTAIPEI shoot, Karen is wearing the GALATEA, a super comfortable frame by the German eyewear brand Imago Eyewear. This ultra-lightweight Ultem frame with on-trend rounded square shape weighs around 9 grams and therefore is extremely comfortable to wear. Its nose pads are super comfortable and very adjustable, making this an ideal frame for the Asian-Fit market.
IMAGO started this collection in 2013 with a few Models and nowadays this collection has around 70 models with 25 around different colors in 6 different sub-collection in between the IMAGO ULTRALIGHT collection. As eyewear designers, their focus lies especially on Ultem’s aesthetics and lightness. Fusing Ultem with ultra-thin medical steel, they have created unique, technically sophisticated, consummately designed eyewear.
About IMAGO Eyewear:
Imago comes from Latin and means vision, idea, imagination, shape, and form, and this is exactly how they work. The idea of vision is first and foremost one of creativity. At Imago Eyewear, they believe that without vision there is no creativity, and without creativity, there is no progress. The idea is always the starting point – perhaps at first only vague, obscure, or fragmentary – but during meetings and discussions of their designers and technicians it becomes a clear concept.
From this concept, they develop an object (prototype), which is then honed into a perfect shape. It sounds like such a simple process, but it is also in a way a difficult one. After 26 years in the business, coming up with something new and exciting every time is a challenge they relish.
After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world.
He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.