FM Optics // New Mensch In Town

In a world that relies more and more on numbers, on data and technology, FM Optics brings out Mensch, a new eyewear collection with a focus on humanity, gentleness and refinement. The developers have combined technology and fine engineering with creativity and sensibility to bring us frames that each offers its own specificity.  Classic with a twist. Mensch is about fine details and fine-tuning. About taking the time to find the frame that best expresses your character, your soul, your vision. The frame that brings forward the best of you and reveals the “Mensch” in you.

Poster 1_29x40cm_300dpi
Poster 1_29x40cm_300dpi
Poster 2_29x40cm_300dpi
Poster 2_29x40cm_300dpi

The Mensch collection answers to the highest technical standards. Made of stainless steel, the frames offer maximum comfort while distinguishing themselves through fine and special details. Each model comes in four different color combinations. Each frame is sold with its case and cleaning cloth.

Mensch official launch will take place during MIDO in Milan at FM optics stand located in Pav. 4, Stand P21/R22. FM Optics looks for distribution partners around the world interested in adding Mensch to their portfolio. For more information please contact Ori Joseph or Nadia Schoenzwytt.


Editorial: Mensch by FM Optics

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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