Johann von Goisern // Dare to be different

Do you dare to be different? With this colourful frame by Johann von Goisern, Patricia shows how different eyewear can be. Making use of two trend colours of the season – green and yellow – this particular frame also shows off a new lamination on the nose bridge. By including an extra semi-transparent layer on top if the bridge, the focus is drawn away from the nose and directed to the colourful top-layer instead, which accents the brow line.

Subtle design choices like this one highlight what Johann von Goisern is about: exciting, colourful eyewear that is simply different.

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Every Johann von Goisern design combines up to 20 different layers of cellulose acetate (97% natural cotton) with a special lamination technique, developed in house. This special technique, paired with a thorough research and design process creates trendy, harmonious colour combinations like this one.

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We are highly aware of our social responsibility towards our region and employees, and providing permanent workplaces is one of our highest priorities.

Hans Peter Pomberger

Every craft shop needs machines, and as a company founded by a mechanical builder, they are always open for new technologies. Innovation allows them to realise ideas which would otherwise be impossible – they won’t let insufficient tools limit our creativity. Although there have been many innovations and changes over the years, one aspect about JvG always stayed the same: “Johann von Goisern” still stands for highest quality and exceptional design, manufactured in Bad Goisern.

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To this day, the brand and its products live and breathe the creativity and ideas of its inventor Johann Pomberger. The company is still firmly grounded on the values of its founder Johann: Relocating or even moving to another country is completely out of question.

Click here for more Von Goisern on TEF Magazine of visit their website.


Shooting: TEFdoesPORTO
Eyewear: 693 in N86 by Johann von Goisern
Model: Patricia Vieites, Executive director at LookVision Portugal
Photographer: Miguel Silva

Author: maarten weidema

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded “International Optical Personality of the Year” for his efforts to promote independent eyewear to a community of 322.000 ECPs.

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