JF Rey – Petite collection

Specially designed and perfectly adjusted to dress up small faces, PETITE is a great little line where there’s more than meets the eye. Faithful to the creative spirit of the brand, it has the elegance of a JF Rey frame while allowing some quirky and stylistic details, with a free, spontaneous and contemporary spirit. Discreet in appearance, but with a lot of personality!

DSC_8071
DSC_9077
DSC_8798
DSC_7955

Jean-François Rey was one of the first to imagine a line of frames entirely dedicated to these women with narrower and finer faced… and often forgotten by designers. Since 2012, he has opening the field of possibilities: he redefines proportions and sizes; he multiplies the shapes and works on unprecedented styles, colors and materials associations for more diversity. The stylistic paw of the house is found in strong and playful color notes, in chic and fresh acetate materials from MAZZUCCHELLI. The pleasure comes as well from the comfort of the frames as from their price.

In order to accompany the launch of this new collection, a beautiful and creative communication campaign was specially managed, motivated by the idea of ​​sharing the moments of life of a young woman. Pictured in her daily life and on a day, the young woman shares moments of her life, lifestyle, with ease while preserving a touch of well-balanced style. Styling, decoration, everything here has been carefully thought out and worked to restore the spirit of the collection. The result is beautiful, stylish photos, in which everyone can project.


Source: Editorial
Eyewear: PETITE by Jean-François Rey
Click here for more JF Rey on TEF Magazine

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

Leave a comment

Pin It on Pinterest