Specially designed and perfectly adjusted to dress up small faces, PETITE is a great little line where there’s more than meets the eye. Faithful to the creative spirit of the brand, it has the elegance of a JF Rey frame while allowing some quirky and stylistic details, with a free, spontaneous and contemporary spirit. Discreet in appearance, but with a lot of personality!
Jean-François Rey was one of the first to imagine a line of frames entirely dedicated to these women with narrower and finer faced… and often forgotten by designers. Since 2012, he has opening the field of possibilities: he redefines proportions and sizes; he multiplies the shapes and works on unprecedented styles, colors and materials associations for more diversity. The stylistic paw of the house is found in strong and playful color notes, in chic and fresh acetate materials from MAZZUCCHELLI. The pleasure comes as well from the comfort of the frames as from their price.
In order to accompany the launch of this new collection, a beautiful and creative communication campaign was specially managed, motivated by the idea of sharing the moments of life of a young woman. Pictured in her daily life and on a day, the young woman shares moments of her life, lifestyle, with ease while preserving a touch of well-balanced style. Styling, decoration, everything here has been carefully thought out and worked to restore the spirit of the collection. The result is beautiful, stylish photos, in which everyone can project.