Kenmark Eyewear launches new brand Paradigm

Kenmark Eyewear, a leader in crafting and distributing original optical eyewear and sunglasses, is thrilled to announce the launch of their new collection, Paradigm.

We’re so proud of this collection. The world is changing fast and Paradigm aims to not only keep up, but to always be on the forefront of what’s coming next. We created this collection so that anyone from any walk of life can find something that helps them express themselves and be who they are. We can’t wait to see these frames on so many different faces!

Laura Howard, designer

The brand has been carefully created and designed from scratch from the Kenmark Eyewear team and is the first in house collection of it’s kind for the company, specifically targeting the independent market. Paradigm is a shift on the everyday basics, classics with a twist, with something for everyone. The brand was designed to be very diverse, fitting a wide variety of faces, ethnicities, ages and personal styles. The brand story encourages consumers to shift their view on the everyday, with highlights shifting your view on basics, quality,  accountability and style.

Paradigm will release new collections on a seasonal schedule for SS and FW. Each collection will be designed and brought to life by our in-house team, being unique for each season and based on an overall collection theme, all while being innovative and following the trends for each season. The price point for the collection will be very accessible with a retail price of $145, for all styles, both optical and sun.

The inital collection will include 18 optical styles and 13 optical sun styles, with a total of 93 skus. This inital collection mostly features metals and translucent acetates, all thin and very lightweight.

Paradigm 4
Paradigm 8
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Processed with VSCO with m5 preset

Paradigm Eyewear Brand Story:

Shift your view with the Paradigm Collection from Kenmark Eyewear. It offers a modern perspective on everyday frames with eyewear that brings classic appeal to current trends. Every style is carefully crafted by our talented Louisville-based design team to be universally comfortable and flattering so there’s something for every face, skin tone and personality.

When it comes to quality, we’re here to reframe your expectations. All the materials we use are sourced from the best suppliers in the industry, and our frames are manufactured with a focus on superior craftsmanship. Plus, from providing workers a fair, living wage to reducing our environmental impact, we’re committed to the highest ethical standards at our own company and every company we work with. Because we want you to feel as good about our process as you do about our products.

Shift your view on basics

Our Paradigm Collection offers a modern perspective on everyday frames with eyewear that brings classic appeal to current trends and proves that basics don’t have to be boring.

Shift your view on style

Every frame is carefully crafted by our talented Louisville-based design team to be universally comfortable and flattering. So, there’s something for every face, skin tone and personality.

Shift your view on quality

The materials we use are sourced from the best suppliers in the industry, and our frames are manufactured with a focus on superior craftsmanship.

Shift your view on accountability

From providing workers a fair, living wage to reducing our environmental impact, we are committed to the highest ethical standards at our own company and every company we work with. Because we want you to feel as good about our process as you do about our products.


Source: Editorial
Eyewear: Paradigm by Kenmark Eyewear
Click here for more Kenmark Eyewear on TEF Magazine

Author: maarten weidema

After designing eyewear for over 18 years, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded “International Optical Personality of the Year” for his efforts to promote independent eyewear to a community of 322.000 ECPs.

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