JUST – It’s all about you!

New year. New campaign. New designs. Just be you.

JUST offers an extensive collection of interchangeable frames and temples and allows you to create endless unique combinations. Made of a combination of innovative TR90 and stainless steel for optimal strength, durability and quality, the JUST frames are not only trendy, but also amazingly lightweight and very comfortable. Inspired by upcoming trends, new designs are regularly added to the collection. All temples are compatible with the entire JUST range of frames. Many of the models are unisex. Each frame is sold with its case and cleaning cloth.

[perfectpullquote align=”full” bordertop=”false” cite=”Ori Joseph” link=”” color=”” class=”” size=”16″]”Eyewear should reflect your style, your personality, your mood. It’s all about you.”



Introduced in 2011, JUST is today successfully sold in major markets such as Germany, Italy, the Netherlands, Belgium, France, Israel, Australia, Slovakia and Canada. FM Optics expands fast and looks for distributors in various markets around the world.
[perfectpullquote align=”full” bordertop=”false” cite=”Ori Joseph” link=”” color=”” class=”” size=”16″]“We look for more Stars to join our club. We’ve developed a very performing distribution partnership program that we call our ‘Stars Club’, our partners are our stars”.[/perfectpullquote]

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Since its creation in 1986, FM Optics (Fair Marketing Ltd.) has acquired extensive experience and an excellent reputation in the marketing and distribution of international optical brands. Always eager to innovate, FM Optics started to design and develop its own brands. JUST was introduced in 2011 and Treboss in January 2017. FM optics continues to expand and looks for distributors around the world, companies eager and ready to join the “Stars Club Program”, FM Optics international distribution partnership program. For more information: info@fmoptics.co.il

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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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