MIDO – BESTORE Awards 2019

Do you think your store has got what it takes to win this years BESTORE award, the international contest for the best optical stores in the world, organized by MIDO? Sign up now for 1 of their two fundamental aspects which are crucial in determining the success of an optical store:

[perfectpullquote align=”left” bordertop=”false” cite=”” link=”” color=”” class=”” size=”14″]BESTORE 2019 features two categories: BESTORE DESIGN and BESTORE INNOVATION. You are invited to apply to ONLY ONE category, by filling out the correspondent form and, where applicable, by uploading the files needed to complete your application. An international jury of industry managers, visual merchandisers, designers and design experts will choose the best store in each category. The winners will be announced and awarded during MIDO 2019.[/perfectpullquote]

DESIGN:

How the store looks and feels, and how lay-out, materials, design, furniture and general atmosphere contribute to create a unique shopping experience.

INNOVATION:

All aspects pertaining to the relationship with the customers and with the suppliers: customer interaction and engagement, digital communication, the peculiar story of the store, its professional, human and emotional aspects.

Take part in the BESTORE AWARDS, by selecting 1 of the categories above and fill out the form. The international jury will choose the best optical store in the DESIGN category.

Awards will be announced during the next MIDO. TEF wishes all contenders good luck!

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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