DITA: Duality ft. Sevdaliza

Iranian-born, Dutch-based experimental pop polymath Sevdaliza is impossible to pin down. A haunting singer; evocative lyricist; and progressive visual artist who is best known for a distinctive sound and aesthetic that playfully subverts both expectations and genre. But even this definition feels reductive as this exclusive short film demonstrates.

For DITA, Sevdaliza worked with long-time creative collaborators — film director Emmanuel Adjei and co producer Mucky — to craft an audio-visual experience that is unlike anything you have seen before. The dual nature of light and form are presented in an alchemical context that explores what perfected craftsmanship and a rich imagination can manifest.
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This movie was created to celebrate the launch of the brand new DITA dual lens. Meticulously engineered to harness the ever-changing properties of light, Rikton – Type 402 employs an innovative photochromic dual-lens construction for an unparalleled visual experience.
Click here for more info on this awesome Dita frame and its unique lens.
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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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