Sunglasses Women, TEFdoesMADRID

INVU Eyewear

by Maarten Weidema

Walking the bright promenades in downtown Madrid, surrounded by shiny glass architecture, create the ideal circumstances to wear these ultra-polarized frames by INVU eyewear. Although often thought by the public, polarized lenses are not just there to reduce glare from water or snow, and therefore also not only for sports frames. Glare is everywhere and the intelligent, multi-layer light management system in their nine layer lens, selectively filters out reflected glare and offers clear, glare-free vision with high contrast and exceptional color perception.

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Shooting: TEFdoesMADRID
Eyewear: INVU eyewear
Model: Nuria Gomez of La Espejuelos
Photographer: Miguel Mazon Varela

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.
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