Traction Production

Good morning TEF, and welcome to the start of our Berlin shoot with the infamous Sarah Settgast. As a kick off, Sarah is showing off a very colorful frame by Traction Productions Eyewear, against the colorful background of the old Berlin Wall. Talking about old, this French brand with Californian inspirations, dates back from 1872 and has ever since been in the family of Thierry, Lucas and Victor Gros, establishing a reputation of creating Jura made frames in colors and shapes without any restrictions and constrains. #TEFdoesBERLIN

Shooting: TEFdoesBERLIN
Eyewear: METRONOME-Eyewear
Model: Sarah Settgast
Photographer: Tante Anke


Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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