Smoke and Mirrors

Chantal is wearing the SodaPop1 by Soho based label Smoke x Mirrors which is inspired on the flamboyance of disco-era styling. Using colorful materials and symmetrical line work with dual-layered acetates and stainless steel rim locks, this frame design definitely pops out

Founded in 2014 and born in SoHo, the creative heart of New York City Smoke x Mirrors approach eyewear as a means of fashion innovation, design as a constant flow of possibilities and tbeir brand as an experiment in play. Created in New York City and handcrafted in France, Smoke x Mirrors is a reflection of the deep pool of cultural influences that inspire us as designers, releasing radically diverse collections that adhere to no set identity, only a commitment to thoughtful, functional, lasting aesthetics. The heart of the brand mirrors that of a record label, iconic on its own but adaptive and varied through each artist.

In a world filled with noise, Smoke x Mirrors creates music.

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Shooting: TEFdoesSAOPAOLO
Eyewear: Smoke x Mirrors
Model: Chantal Goldfinger of ByTheEyewear
Photographer: Ju Buosi

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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