[perfectpullquote align=”left” bordertop=”false” cite=”Martin Jespersen, Eyewear Architect at ProDesign Denmark” link=”” color=”” class=”” size=”16″]“The Danish Heritage Collection is our edgy interpretation of hip and innovative design picking up on urban trends.”

Jennifer is wearing model 4146 from the Danish heritage collection of Prodesign. For our 50 years of Silmo Special, this vintage looking frame was classified in the “Techy10s decade”. The Techy10s are all about reinventing the basics and have it work to create something completely new yet still recognisable, like the basic simplicity and honesty of this Prodesign frame re-invented. The rim surrounding the lens is enclosed in a very easy-to-understand rim lock that at the same time forms the hinge of the frame.


The designers at Prodesign create beautiful eyewear with a clean-cut Scandinavian feel. Drawing on Danish heritage they design innovative eyewear with a close-knit relationship between functionality and visual expression. It is all about creating that perfect match, which makes you feel as good as you look.


Shooting: TEFdoesSILMO
Eyewear: Prodesign Denmark
Model: Jennifer Bitsche of Faceprint
Photographer: Simon Bitsche

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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