We start our “timeline of eyewear design” in the Psychedelic70s. Since 1971 the glasses of Giorgio Valmassoi have been synonymous with style, elegance, quality and comfort. His passion and values were handed on to his children who followed in his footsteps bringing new ideas and technology. Made to last, as it once was, the frame that Giulia is wearing here is still as stylish, as it was 50 years ago.
The story of Giorgio Valmassoi is that of a man who consciously chose to dedicate his life not to a job but to a passion. What is done with passion, be it a product or a service become something unique and original because the same passion is transmitted in what we do and how we do it. This is the secret of a small family company that is known all over the world. Since 1971 their glasses have been synonymous with style, elegance, quality and comfort. Elements that guarantee customers complete product satisfaction that as Valmassoi himself says, is the real secret of his success. His passion and values were handed on to his children who followed in his footsteps bringing new ideas and technology to continue to fully satisfy their customers’s needs. The Giorgio Valmassoi 1971 range brings together all our most successful products: a tribute to the man, his story and everything he has done and continues to do.
Eyewear: Giorgio Valmassoi
Model: Giulia de Martin of Behind my Glasses
Photographer: Marianna Zanetti