Baars Eyewear

On this second day of the TEFdoesRio lifestyle shoot, Chantal is having fun with some beautiful frames by BAARS Eyewear which innovative hinges are composed of only one element, a magnet, which allows their holder to avoid the most frequent ruptures.

The system is stripped of axes and all fallible elements. This gives the glasses strong resistance to daily hardships that they suffer. The design of their products is pure and sober. The BAARS Eyewear hinge is simple and reliable. 

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Shooting: TEFdoesRIO
Eyewear: BAARS Eyewear
Model: Chantal Goldfinger of ByTheEyewear
Photographer: Ju Buosi

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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