March 13-15, 2025
The Shed, NYC, USA
New York City is set to host The Frame Affair, an exclusive event that promises to redefine the intersection of craftsmanship, artistry, and luxury eyewear.
Taking place at the iconic Shed Cultural Arts Center from March 13–15, 2025, this three-day extravaganza brings together independent designers, visionary artisans, and global brands in a curated celebration of creativity and innovation.
Designed to resemble a luxury art gallery, The Frame Affair showcases stunning new eyewear collections alongside the compelling stories of the brands behind them. Elevating the experience, New York-based artists will display their works on-site, creating an immersive atmosphere where fine art and eyewear design converge. This unique approach highlights the craftsmanship and passion that drive the luxury eyewear industry.
The Frame Affair offers attendees a rare opportunity to connect with designers and experience their creations through immersive storytelling. From Italian acetate’s vibrant elegance to the precision of Japanese craftsmanship, the event highlights the global excellence shaping the industry. Guests will also enjoy complimentary upscale cuisine and drinks, enhancing the luxury experience.
The event’s highlight is The Luxury Eyewear Fashion Show, taking place on March 15, 2025. Featuring designs from the world’s leading luxury and ultra-luxury brands, the runway show showcases bold, avant-garde pieces and timeless classics.
This finale underscores the artistry and innovation at the heart of the modern eyewear industry.
By creating a space where independent designers and global artisans converge, The Frame Affair elevates eyewear to a true art form.
Through a blend of craftsmanship, storytelling, and artistic expression, the event cements itself as a transformative force within the industry.
The Frame Affair sets a new benchmark for eyewear events, celebrating the artistry, passion, and innovation that define luxury eyewear. For anyone passionate about design, fashion, or craftsmanship, this event is not to be missed.
The Frame Affair returns to Santa Monica on October 25–26, 2025, bringing together independent designers, artisans, and eye care professionals. This year’s event features a special art contest where practices can showcase creative displays for a chance to win a trip to MIDO 2026 in Milan, $3,000 towards new collections, office-wide prizes, and at-show perks.
After a successful debut in NYC, The Frame Affair heads west with its first Santa Monica edition. With 75+ independent eyewear collections, workshops by Akrinos, and cutting-edge tools on display, this show is redefining the future of optical retail with artistic flair and entrepreneurial insight.
With Vision Expo exiting New York, a new wave of independent-focused events is emerging, offering fresh opportunities.
