September 13-14, 2025
Santa Monica, CA, USA
Independent eyewear collections take the spotlight on the West Coast this September, as The Frame Affair brings its celebrated boutique tradeshow to Santa Monica. After a successful New York City edition earlier this year, the event expands west with a new chapter designed to celebrate artistry, craftsmanship, and innovation.
Inspired by the world of visual art, the eyewear show in santa monica is structured like an exhibition, integrating paintings, photography, and sculpture alongside independent eyewear to emphasize the connection between design and expression. At this independent optical show, attendees will be immersed in the inspirations behind each collection, with a chance to meet the creators in person.
"After an exciting New York City show, The Frame Affair is announcing the launch of its West Coast event in Santa Monica, California.
Curated as an art gallery with paintings, photography, & sculptures, The Frame Affair emphasizes sharing the stories and inspiration behind every creation and its connection with art. The Frame Affair will host 75+ independent eyewear collections from across the globe, with an emphasis on US-based production. These collections range from affordable to luxury, but they all have 1 thing in common - the artistry behind their designs is impeccable."
For independent-minded opticians and optometrists, The Frame Affair Santa Monica offers:
A curated selection of exclusive independent collections
Access to show-only vendor promotions and deals
A chance to connect with the designers shaping the future of eyewear
Insights from experts on upselling, strategy, and differentiation
A fresh perspective on combining aesthetic value with business growth
The Frame Affair returns to Santa Monica on October 25–26, 2025, bringing together independent designers, artisans, and eye care professionals. This year’s event features a special art contest where practices can showcase creative displays for a chance to win a trip to MIDO 2026 in Milan, $3,000 towards new collections, office-wide prizes, and at-show perks.
After a successful debut in NYC, The Frame Affair heads west with its first Santa Monica edition. With 75+ independent eyewear collections, workshops by Akrinos, and cutting-edge tools on display, this show is redefining the future of optical retail with artistic flair and entrepreneurial insight.
With Vision Expo exiting New York, a new wave of independent-focused events is emerging, offering fresh opportunities.
