With Vision Expo exiting New York, a new wave of independent-focused events is emerging, offering fresh opportunities.
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10k Frame Show
05/04/2025 @ 09:00 - 16:00
10K Frame Show
April 5, 2025
Quincy Hall, Minneapolis
The 10K Frame Show is a new and exciting addition to the independent eyewear trade show circuit, designed to serve the growing demand for premium independent eyewear in the Midwest.
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Held in Minneapolis, Minnesota, this event provides a much-needed regional hub for opticians, eyewear retailers, and independent brands who want to connect without the need for long-distance travel to coastal trade shows.
“At the 10K Frame Show, independent eyewear isn’t just a category—it’s a philosophy. To us, it means brands that are designed in-house, unique, crafted with the highest quality, and truly focused on the wearer.”
We believe independent eyewear deserves its own spotlight, which is why we exclude mass-market brands affiliated with big-box retailers, insurance companies, or multinational chains. This show is about celebrating eyewear that stands apart and gives opticians the opportunity to offer something truly special to their customers.”
Recognizing that the Midwest has long been underserved when it comes to independent eyewear events, the 10K Frame Show aims to change that. The show is designed to be efficient, intimate, and business-focused, making it easy for attendees to discover exclusive independent brands, connect with industry experts, and stay ahead of emerging eyewear trends. Featuring a curated selection of independent brands, the show ensures that attendees get access to unique, high-quality eyewear that sets them apart from chain retailers.
Beyond the frame collections, 10K Frame Show fosters a strong sense of community and education. Attendees can take part in insightful discussions, business strategy sessions, and networking opportunities, all in an accessible and welcoming environment. Whether you’re looking to expand your product offering, refine your business strategies, or simply meet like-minded professionals, this show is the Midwest’s new must-attend event for independent eyewear.
The next edition of the 10K Frame Show will take place in Minneapolis in 2025. If you’re an independent optical retailer looking to source exclusive eyewear and grow your business without traveling across the country, this is the event you don’t want to miss.
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