BE OPTIC 2026

The Belgian Optical Fair

January 11, 2026
The Egg, Brussels

BE OPTIC 2026 is Belgium’s leading optical trade show in Brussels, returning on Sunday, 11 January 2026, at THE EGG Brussels. This professional B2B event brings together the entire optical sector, offering a full day dedicated to eyewear collections, optical instruments, lenses, contact lenses, software solutions, and industry services.

Organized exclusively for optical professionals, BE OPTIC is a unique opportunity to discover the latest product innovations, connect with suppliers, and network with colleagues from across Belgium and Europe. Entry is free with registration, making it the must-attend Belgian Optical Fair of the year.

About BE OPTIC – The Belgian Optical Fair

BE OPTIC has established itself as the most important Belgian Optical Fair, attracting opticians, optometrists, suppliers, and buying groups each year. The fair showcases frames and sunglasses, optical lenses, contact lenses, diagnostic instruments, accessories, and software that shape the daily work of the modern optical store.

The 2025 edition marked the event’s 10th anniversary, celebrating with a strong mix of global players and Belgian distributors, creating a vibrant atmosphere right in the heart of the city. Building on this success, the 2026 edition strengthens its role as the most relevant optical trade show Brussels has to offer.

Event Highlights

• Exhibitors: International eyewear brands, major distributors, and Belgian optical suppliers

• Products: Frames, sunglasses, contact lenses, lenses, optical instruments, accessories, and software

• Networking: Meet industry leaders, explore partnerships, and exchange knowledge

• Convenience: THE EGG Brussels is located only 300 meters from Brussels Zuid/Midi station, making travel easy by train and public transport

Date & Location

• When: Sunday, 11 January 2026, from 09:00 to 18:00

• Where: THE EGG Brussels, Rue Bara/Barastraat 175, 1070 Brussels (Anderlecht)

• Access: Just a 5-minute walk from Brussels Zuid/Midi station, with excellent train, metro, and bus connections

Who Should Attend & Registration

BE OPTIC is exclusively open to optical professionals, including opticians, optometrists, suppliers, students, and buying groups. Admission is free of charge, but advance registration is mandatory. Every visitor receives a unique QR-coded badge for access. Please note: the fair is not open to the general public.

Register now on the official BE OPTIC website.

Why Attend BE OPTIC 2026?

BE OPTIC is more than just an exhibition. It is a strategic meeting point for the Belgian optical industry and its international partners. As the only optical trade show Brussels hosts on this scale, attendees benefit from:

• A comprehensive overview of the latest eyewear and optical innovations

• Direct contact with leading suppliers and distributors

• Networking opportunities to grow your business and strengthen partnerships

• A one-day, all-in-one format that is time-efficient and highly focused

Practical Information

• Entry: Free for registered optical professionals

• Badge: Registration is required, each badge is unique and linked to your details

• Organizer: Selling Concept SRL, Brussels

• Visitor Regulations: Please review official visitor regulations before attending

With more than 1,250 square meters of exhibition space at THE EGG Brussels, BE OPTIC 2026 offers a spacious and professional setting tailored to the needs of the optical industry. The venue provides excellent facilities for both exhibitors and visitors, ensuring a smooth and inspiring experience throughout the day.

The central location in Brussels, just steps away from the international Brussels Zuid/Midi station, makes the fair easily accessible for visitors from Belgium, France, the Netherlands, and beyond. Whether you are looking to discover new collections, meet distributors, or connect with partners, the Belgian Optical Fair BE OPTIC 2026 is the event where opportunities come together.

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