Lunetterie Générale

TEF TALK – Vision Expo NYC:
Lunetterie Générale

At Vision Expo, I ran into Julian Couture and Alexis Martel from Lunetterie Générale (or as I like to call them, those F# Canadians from Loonets General). Bold yet timeless styled frames of exquisite Japanese quality, with a modern twist. A brand that offers that lifestyle feeling, with the respect for heritage.

Known for its distinctive aesthetics, Lunetterie Générale designs uncompromising collectible spectacles meant to last a lifetime. All frames are handmade in Japan and require the coordination of over 8 specialized workshops. Quality control is carried out under the watchful eye of our eyewear maker who ensures that the highest standards are met at all 172 manufacturing steps. Once received, each frame is inspected, assembled and calibrated with care at our headquarters. All the designs are imagined at Lunetterie Générale’s atelier in Canada.

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