TEF TALK – The LOFT:
Kirk and Kirk
At The LOFT in NYC we talked to Jason Kirk from Kirk & Kirk on how the independent Optical store in America is being challenged by the upcoming big chains and labels, both on- as offline.
The Kirk family have been pioneers in Optics since Sidney and Percy Kirk opened their first London workshops in 1919.They were innovators, not only in frame design but also in the way they ran their business. Their couriers were the first to deliver by motorbike, roaring through the streets of 1920’s London.
Three generations later, inspired by our heritage and twenty years of passion for eyewear, Jason and Karen Kirk created Kirk & Kirk. As well as designing the Kirk & Kirk collections, we also create collections for other Optical and fashion companies, offering support in manufacturing as well as sourcing frames, brand development and communication. We cut no corners in creating eyewear that deserves to carry the Kirk name, a family that has been committed to producing the finest eyewear since the beginning of the twentieth century.