TEF Magazine

About the magazine

TEF Magazine is the only optical magazine in the world, that solely works with independent eyewear brands, creating their own content through lifestyle photoshoots with optical influencers from all over the world. 

TEF can promote your brand to 517.000 people via our lifestyle shoots and to 250.000 people via advertorials, newsletters and web bannering. 

About the founder

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry.

His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world.

For our efforts to promote independent eyewear to a community of eyecare professionals, TEF Magazine has been awarded with the following trophees:

Leading Innovator in Optical Social Media Marketing

Social Media Marketing Company of the Year 2020

International Optical Personality of the Year 1999

Various international awards for Best Eyewear Blog

Besides conventional promotions, TEF Magazine is well-known for organizing two lifestyle shoots every month, promoting true independent eyewear brands that create their products with the same passion that we try to show it to you. Would your brand like to participate in one of these lifestyle eyewear shoots, reach out to us now at info@theeyewearforum.com or download our media pack to show various promotional options and our lifestyle shoot calendar.

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