VAVA

Vava Eyewear is a visionary Portuguese eyewear brand that combines minimalism, futurism, and sustainability to create frames that embody a unique blend of art and technology. Shaped by a technologic dialectic and built to inspire change, Vava Eyewear invites individuals to participate in a forward-thinking movement.

Rooted in pure lines, basic shapes, and streamlined design, the brand is influenced by the Bauhaus movement and artists like Sol Lewitt, Malevich, and Josef Albers. This minimalistic approach eliminates superfluous elements, emphasizing an aesthetic that is raceless, genderless, and ageless. The unisex philosophy aligns seamlessly with Vava Eyewear's DNA, representing equality, diversity, and progress.

Vava fosters a dialogue between craftsmanship and high-tech, blending the experience of handmade eyewear with cutting-edge technologies. Each pair is produced in family-owned factories in Treviso, Italy, with a strong commitment to sustainability. Mazzucchelli Eco-Friendly Acetate, Barberini crystal lenses, and ecological aluminum are key materials used, all of which are 100% recyclable and sourced through ethical, zero-waste processes. The minimal paper packaging further eliminates unnecessary plastics, aligning with the brand's environmentally conscious design ethos.

In a time of cultural transformation, Vava Eyewear embodies the antithesis of acceleration and rest, creating eyewear that reflects deceleration, purism, and metaphysics. This approach transcends the physical, offering protection in an increasingly hostile environment while providing a spiritual sense of asceticism and renewal.

With its focus on maximum efficiency and minimum environmental impact, Vava Eyewear envisions a future where technology and conscious design merge. For those seeking eyewear that is both a statement of progress and a symbol of modern aesthetics, Vava Eyewear delivers unparalleled innovation, sustainability, and timeless style.

Read more about this brand on TEF Magazine or visit their website.

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An oldy but one of my favourite frames I own is this pilot VAVA Eyewear sunglass, which Pedro gave me a few years back. Its streamlined design is breathtaking, but super simple minimalistic as well, which is a clear reference to the Bauhaus design philosophy that this...

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VAVA Eyewear – Spring 2019 preview

VAVA Eyewear – Spring 2019 preview

THE NEW WL0013 MODEL For the upcoming Spring 2019, our friends at Vava present their new WL0013 model from their White Label collection, the more classical line which identifies with simplicity, cleanness and purity. The WL0013 model surprises for its iconic round...

Vava Eyewear – Spring preview

Vava Eyewear – Spring preview

For the upcoming Spring 2019 VAVA presents new models in aluminum from the White Label, the more classical line which identifies with simplicity, cleanness and purity. The WL0022 spectacle frame and the WL0023 sunglasses are made of aluminum, an extremely light...

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