Hoffmann Natural Eyewear is a German brand that specializes in luxurious, handcrafted frames made from natural materials. Established in 1978, the brand has built a reputation for creating eyewear that seamlessly combines traditional craftsmanship with a deep appreciation for nature.
What sets Hoffmann Natural Eyewear apart is its commitment to using sustainable materials such as genuine horn, wood, and silk.
Each frame is meticulously handcrafted by skilled artisans, ensuring that the beauty and uniqueness of these natural materials are retained and enhanced in every piece.
The brand’s approach guarantees exclusivity, as no two frames are ever identical, reflecting the natural variations of the materials used.
By blending nature-inspired designs with exceptional craftsmanship, Hoffmann Natural Eyewear creates frames that are not only visually appealing but also environmentally conscious. The brand continues to innovate while preserving the essence of natural beauty, making it a preferred choice for individuals who value both style and sustainability.
Read more about this brand on TEF Magazine or visit their website.
More on
Hoffmann Natural Eyewear
Loes Brussen // Most Influential Women in Optical Honoree
Loes Brussen, founder of Frank and Lucie, friend of TEF and co-founder of Eyeline publisher LT Media, has been named a Most Influential Women in Optical Honoree in the first European edition of MIWO.
Sergio Cereda Eyewear Design Award 2027 Opens
The Sergio Cereda Eyewear Design Award 2027 is now open for applications, inviting the next generation of eyewear designers to explore “The DNA of Design” through a complete three-piece optical or sunglass collection. Winners will be announced during MIDO 2027 in Milan.
OVVO Optics // Ti2 Collection Adds Depth to Performance Eyewear
OVVO Optics introduces the Ti2 Collection, featuring Helios and Hyperion. Built with surgical steel, titanium and a precision-engineered titanium ring, the collection adds three-dimensional structure, tensile strength and lightweight performance to the brand’s technical eyewear language.
HEXETATE 3.0 // A New Frame Material for Designers
HEXETATE 3.0 introduces a new eyewear material for designers who love the depth, color and emotion of acetate, but want an acetate alternative with improved stability, lighter weight and smoother production.
Hall of Frames // Zurich Sets the Stage for 2026
Hall of Frames 2026 returns to Zurich with a new venue at Autocity Emil Frey Nord in Zurich Oerlikon, bringing independent opticians, selected eyewear brands and industry professionals together in a curated, personal setting.
CLUB BIZARRE // The Underground Awaits
TEF Magazine launches the Club Bizarre eyewear exposition, a dark, immersive stage for avant-garde frames, wearable eyewear art and designs that refuse to behave.
GIGI STUDIOS // IN VACANZA Continues Its Summer Story
GIGI STUDIOS continues its Resort Collection campaign with the second drop of IN VACANZA, a luminous summer story featuring Tish Weinstock, photographed by Diana Louise Bartlett.
MOREL Esperluette Bold // A Collector’s Line
MOREL Esperluette Bold transforms the poetic language of the MOREL Constance Guisset collection into a rare collector’s frame. Limited to 150 numbered pieces, this expressive sunglass design turns calligraphy, curvature and character into a wearable statement, signed with the delicate touch of Constance Guisset.
NINA MÛR // KROMATIKE Meets OKUDA
Color has always had the power to shift perception, but in KROMATIKE, it becomes something physical. The new NINA MÛR x OKUDA collaboration translates the artist’s geometric universe into a limited-edition eyewear design, produced upon reservation and presented for the first time at SILMO Paris 2026.
SILMO Riyadh // A New Optical Territory Opens
SILMO Riyadh 2027 brings eyewear, optometry, education and business together in Saudi Arabia, creating a new optical tradeshow Middle East platform for brands, distributors and eye care professionals. At the Riyadh International Convention & Exhibition Center, SILMO opens a fresh gateway to one of the region’s fastest-growing vision care markets.










