After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world.
For his efforts to promote independent eyewear to a community of 517.000 eyecare professionals, he has been awarded with the following trophees:
International Optical Personality of the Year
Leading Innovator in Optical Social Media Marketing
Social Media Marketing Company of the Year
Various Best international eyewear blog awards
While normally using influencers from the optical industry to promote independent eyewear, every now and then, he uses his own face to show off the styles he truly adores: