Maarten Weidema

TEF founder Maarten Weidema has been designing both eyewear as optical retail interieurs since 1999, but now solely writes about his fellow designer colleagues within the optical industry.

His mission is to publish interesting and beautiful content to the international optical arena, backed up by a large group of eyewear bloggers and optical journalists from around the world.

He has recently been awarded “International Optical Personality of the Year” for his efforts to promote independent eyewear to a community of 322.000 ECPs.

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