Organisers of the UK’s largest optical event, 100% Optical, have revealed the first wave of top brands who’ll be exhibiting at Europe’s fastest growing optical event when it returns in March.
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100% Optical London
February 28 @ 10:00 - March 2 @ 17:00
100% Optical 2026
February 28 - March 2, 2026
Excel London, United Kingdom
100% Optical is the UK’s largest optical trade show, uniting eyewear, lenses, technology, and education under one roof. Explore 250+ exhibitors and 5,000+ brands, meet 11,000+ peers, and earn CPD points through the AOP-curated programme. If you work in optics, this is your must-attend show at ExCeL London.
Square meters
Exhibitors
Visitors
Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, attracting 10,657 UK and international visitors with more than 250 exhibitors. Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:
Be part of Europe's fastest growing optical event for the international community. If you are part of the optical industry, this is a must-attend event for you to grow your professional network and business in the UK and international market. Bookings for 100% Optical 2026 are filling up fast and spaces are limited.
More news on 100% Optical
100% Optical 2025 // Registration now live!
It’s time to ‘focus on the future’ with 100% Optical as they announce registration going live, a new look and website, confirmed sponsors and additional features for the 2025 exhibition.
100% Optical // Media 10 Sells London show to CloserStill
Media 10 today announced the sale of 100% Optical to CloserStill Media. The deal is the second time that the privately-owned organiser has divested a large scale trade show, following the acquisition of Design Shanghai by Clarion in 2019.
TEFtalkLONDON // Bird Eyewear
At 100% Optical, we had a little #TEFtalk with Ed, founder of Bird Eyewear, who is committed to disrupt our industry which is full of rubbish, by creating beautiful frames made of bio-plastics, recycled aluminium, sustainable woods and even beans! Learn more on how he...
100% Optical // Decade edition ofhailed a record-breaking success
Decade edition of 100% Optical hailed a record-breaking success Marking the 10th anniversary of the UK’s largest optical show, 100% Optical made a welcome return to London’s ExCeL this week, with record-breaking registrations and 11,725 attendees...
TEFtalkLONDON // Faniel Eyewear
At 100% Optical. we had the pleasure to again have a talk with Anne Marie Faniel, the amazing Canadian designer (and opera singer), who has embraced sustainable materials to create artistic works of wearable art. Anne-Marie uses coloured materials, made of recycled...
100% optical // Scavenger hunt throughout the halls
100% Optical announces scavenger hunt for featuring prizes worth over £2,800 To celebrate a decade as Europe’s fastest-growing optical event, 100% Optical has announced a 10th anniversary prize scavenger hunt in collaboration with its exhibitors. The interactive...
Ashton Riley Eyewear // Interview
In anticipation of the upcoming 100% Optical event in the UK, I took the opportunity to connect with Brett Waugh, the renowned designer and founder of Ashton Riley Eyewear, one of the rapidly ascending brands in the UK. Brett established the brand in December 2018,...
100% Optical // More CPD Optical & Ophthalmology sessions
100% Optical announces third wave of CPD Optical and Ophthalmology sessions 100% Optical has announced another exciting line-up of CPD sessions in collaboration with the Association of Optometrists (AOP). As the industry’s new CPD cycle enters its third...
100% Optical // Independent Studio expands
Following the huge success and popularity at this year’s exhibition in February, the organisers of 100% Optical, have recently announced an even stronger emphasis on independent eyewear designers and manufacturers in 2024. New independent brands confirmed to...