opti 2025 in Munich once again delivered a powerful statement for the global ophthalmic optics industry over three dynamic days. Under the banner #weareopti, the trade show reaffirmed its role as a premier platform for innovation, dialogue, and future-focused technologies. With an impressive showcase of emerging trends and groundbreaking solutions, opti demonstrated the industry’s unwavering enthusiasm and solidified its reputation as a must-attend event for professionals worldwide.

Opti Munchen
16/01/2026 @ 10:00 - 18/02/2026 @ 17:00


OPTI Munich 2025
31.01. – 02.02.2025
Fairground Munich, Germany
opti is the international trade show for optics & design which takes place annually as the industry kick-off in January in Munich, Germany.
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The show offers trade visitors the complete spectrum of ophthalmic products, from spectacle frames and lenses, contact lenses, refraction, diagnosis and low vision to shopfitting and technical equipment. opti is the order platform and the location for product premières by international market leaders and start-ups alike. The event was first held in 1998, and since 2008 has been organised by GHM Gesellschaft für Handwerksmessen mbH.
‘We have found a wonderful mix of strong personalities who are all passionate about their optical work, their industry and their favourite trade show, opti! Strong personalities for a strong community! Look forward with us to the beaming faces that will accompany us from now until opti 2025.
With the further development of the WE ARE opti campaign 2024/2025, we want to express the unique atmosphere and further strengthen the sense of community within the optical industry – even outside the exhibition halls.’
As the annual kick-off for the optical industry, opti stands for knowledge exchange and innovation. But above all, it is the atmosphere at opti, the personal encounters and exchanges that make the trade fair something special – for international trade visitors and exhibitors alike. With the further development of the WE ARE opti campaign 2024/2025, we want to express the unique atmosphere and further strengthen the sense of community within the optical industry – also outside the exhibition halls.
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opti 2025 // Top10 Must-See Brands
Plan your visit to Opti and explore how these 10 innovators are reshaping the world of eyewear. Discover the highlights of these must-see brands and why their booths should top your trip!
opti 2025 // A Festival of Innovations
opti is set to unveil the eyewear trends for 2026 in the design and frames areas of Halls C1, C2, and C3. Hall C3 will debut the newly designed opti HUB ARENA, a central hub for information, knowledge, and networking. Visitors to Hall C4 can look forward to the premiere of TOMORROW VISION, a collaborative area featuring nine leading contact lens manufacturers and their groundbreaking solutions for opticians and optometrists.
TOMORROW VISION // Contact lenses are the future of optics
‘Contact lenses are the future of optics’. Under this official motto, Alcon, Bausch + Lomb, CooperVision, Hecht, Hetych, Menicon, MPG&E, SwissLens and Wöhlk are jointly celebrating the product contact lens. opti visitors will discover an exciting programme at the almost 200 square metre TOMORROW VISION joint area.
Opti 2025 // Concept takes shape
The concept ideas for Opti 2025 have been finalized. Following months of intensive research and three roundtable discussions with exhibitors, visitors, and association representatives, the vision for the leading optical trade show in Germany, Austria, and Switzerland has now been clearly defined.
opti // The brand new Sustainability Youngster Award
Due to the great success at the last opti and the importance of the matter, opti 2025 is organising two sustainability awards: the second edition of the opti SUSTAINABILITY AWARD and – new – the opti SUSTAINABILITY YOUNGSTER AWARD.
opti 2025 // New campaign, New faces
Following the great success of the opti Faces for opti 2024, the WE ARE opti 2024/2025 campaign is entering its second round: curtain up on the new brand ambassadors! Three women, three men, six personalities from the optical industry lend their faces to opti 2025.
OPTI // Registration now open for exhibitors
opti 2024 was a great success. For exhibitors in particular, the attractiveness of this leading trade show for optics & design as an outstanding industry and networking platform has been further consolidated. The opti trade fair team under Cathleen Kabashi has...
TEFtalkOPTI // Skans Eyewear
At the Opti show in Munich, we had a little talk with Johanna Skans, a corporate sustainability activist, entrepreneur and optometrist. She is the founder of Skans eyewear, a Copenhagen-based brand focused on sustainable, high quality, local products. Watch the video...