September 14, 2025
Lucerne, Switzerland
The Hall of Frames stands as a unique hub for independent opticians and visionary eyewear designers across Switzerland, aiming to unite and bolster the less conventional market for eyeglasses frames.
For around 15 years, the Hall of Frames (HOF) has been supporting independent opticians and eyewear designers. Each year, around 50 Swiss and international eyewear brands present their latest collections at this tabletop fair, which features both established names and promising newcomers.
HOF offers a comprehensive insight into current trends and innovations in the industry and serves as an important meeting point for professionals in the Swiss eyewear market
"We are delighted to continue our collaboration with our main partner Nikon. Our long-standing partners Dynoptic - an association of around one hundred independent opticians from all over Switzerland - and the architecture firm Studio Arenas also play an important role in the realisation of the Hall of Frames."
For more information, exhibitor lists, and marketing materials, visit the official website or contact the organizing team directly at contact@hallofframes.ch.
Hall of Frames 2025 marked its final edition in Lucerne with record visitors, standout eyewear highlights, and strong exhibitor feedback. From bold newcomers like Pontet Eyewear to Swiss icons such as Marcus Marienfeld and Nirvan Javan, the event celebrated creativity and craftsmanship. In 2026, HOF begins a new chapter in Zurich, continuing its mission to inspire and unite the independent eyewear scene.
On September 14, Hall of Frames returns to Lucerne’s Museum of Transport with over 40 eyewear brands. From heritage icons to daring newcomers, this tabletop fair remains Switzerland’s must-visit event for independent opticians and designers.
On Sunday, 15 September 2024, the time had come again: over 50 brands presented their autumn innovations to an interested professional audience at the Swiss Museum of Transport in Lucerne. As the Hall of Frames 2024 proved, wood remains on trend and colourful eyewear is setting new accents.
The Hall of Frames is moving from the Zurich region to Central Switzerland. On 4 September 2022, a new edition of the Hall of Frames will be held for the first time at the Swiss Museum of Transport in Lucerne. Not only the location is new, but also the duration of the...
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Challenging times call for inventive solutions. With this in mind, the Hall of Frames organisers (internationally known as HOF) are testing a new trade-fair format this spring. The new concept has already been successful in Sweden and is now debuting in Switzerland....
On 13 & 14 September 2020 the Hall of Frames will take place in Zurich as usual. The Papiersaal and the Folium in Sihlcity have proven their worth as event venues. The Covid secure guidelines are in place and will be reviewed and adapted according to the ongoing...
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