NW77th Eyewear is an American independent eyewear brand rooted in St. Louis, Missouri, with over 140 years of family-run optical heritage. Designed for the urban spirit, the brand brings together bold style, exceptional comfort, and playful attitude—crafted specifically for people who see eyewear as an extension of their individuality. With frames that feel just as at home in an art gallery as on the streets of downtown, NW77th Eyewear is all about living loudly, confidently, and with impeccable taste.
What sets NW77th apart is its blend of legacy and creativity. Each frame is born from a mix of old-world knowledge and modern cultural energy. Inspired by global travel, vibrant city life, and curated experiences, the brand’s collections explore color, shape, and surface in a way that feels both fresh and refined. The result? Vibrant & chic frames that celebrate personality—frames that don’t just complete a look, but become the statement.
NW77th Eyewear is crafted with premium materials, such as high-quality acetate and durable stainless steel, ensuring longevity, comfort, and a perfect fit. Each frame undergoes a meticulous production process, reflecting the brand’s tireless dedication to customer satisfaction and superb quality—values that have been upheld for five generations. As the oldest optical company in the United States still owned by the descendants of the founding family, NW77th proudly honors its heritage while embracing a bold, modern future.
Constructed from premium acetate and durable stainless steel, every frame is engineered with care and precision. Whether you're drawn to sharp angles, bright color pops, or refined silhouettes, NW77th offers eyewear that feels distinctly personal, undeniably stylish, and truly built to last. As the oldest optical company in the U.S. still owned by its founding family, NW77th Eyewear proudly carries forward its American legacy while pushing the boundaries of what it means to be an independent eyewear brand today.
Read more about this brand on TEF Magazine or visit their website.
More on NW77th Eyewear
NW77th // Energizes Spring 2025 with Bold New Designs
NW77th’s Spring 2025 collection bursts onto the scene with 14 dynamic new designs across five signature collections, blending bold color palettes, innovative materials, and unmistakable character.
NW77th // Exclusive Corbin Collaboration
NW77th is thrilled to announce its first-ever collaboration, introducing the Corbin frame—a testament to design, innovation, and a shared passion for eyewear. This exclusive partnership with Dr. Glenn S. Corbin, OD, President of Wyomissing Optometric Center and Chief of Optometry at Penn State Health St. Joseph Medical Center, celebrates his remarkable 42-year career and long-standing loyalty to the NW77th brand.
NW77th // New Eyewear at Vision Expo East
NW77th Introducing their Spring Collection at Vision Expo East NW77th is thrilled to announce that they will be releasing their Spring 2024 collection at this year’s Vision Expo East, presenting 19 new product models in 4-5 colors each. The Spring release brings new...
NW77th // Contrasting colour blends
Our London-based blogger Siu is wearing “Platform Bed”, which is a new addition to the Home Collection of NW77th’s Spring 2023 release. This colourful cat-eye frame features a softly rounded feminine silhouette with an expressive edge and a classic...
NW77th // Bring On The Sun
Introducing 8 sunglass styles in time for the sunny seasons. Known for their bold shapes and brilliant colors, NW77th pulled out all the stops on their Spring 2023 sunglasses, introducing two new sunglass models in four colors each. The two sunglass models, Devil’s...
NW77th // Spring 2023 Eyewear Collection
Discover the new eyewear from NW77th at Vision Expo East Presenting their Spring 2023 releases at Vision Expo East, NW77th is thrilled to showcase some of their most expressive and colorful styles to date. Offering a peak at the Spring collection, five new eyewear...
NW77th // New Models at Vision Expo West
Discover the latest eyewear designs from NW77th at this year’s Vision Expo West in Las Vegas. In keeping with their focus on interesting, eye-catching eyewear, NW77th is to introduce a range of contemporary designs at this week’s Vision Expo West. Vivid colors...
NW77th – Duck Duck Goose
Dr Jen&Juice is wearing Duck Duck Gooze, a beautiful feminine metal frame by NW77th. Our Erker friends at Studio Optyx, developed their metals collection with a block stainless steel with their patented rubberized paint finish also seen in the VW Beetle door...
NW77TH – Smoot Hoperator
Jenny are you okay, are you okay Jenny?? She sure is, and looking amazing wearing the “Smooth Hoperator” frame by NW77th with its unique rubber coating and colourful end tips. NW77th likes to use ideas that work in other industries and bring them to the...